RISMEDIA, Dec. 12, 2008-Better Homes and Gardens Real Estate LLC announced it has won four awards for its best-in-class marketing and branding campaign, “A Passion for the Home: The Launch of Better Homes and Gardens Real Estate.” The Association of Marketing and Communications Professionals, the International Academy of Communications Arts and Sciences (IACAS), and Ektron – a technology and market leader in Web content management software – have all acknowledged marketing excellence in the campaign, underscoring the brand’s growing reputation for innovation and real estate industry leadership.
“The real estate industry is about chemistry, personality and connections between people,” said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC. “Branding is a representation of a company’s personality and it was pivotal to get the look, feel and identity of Better Homes and Gardens Real Estate just right. By making ‘passion for the home’ the cornerstone of our identity, we captured the essence of what we believe drives every home buyer and seller while retaining the core brand values of the Better Homes and Gardens name.”
About the Awards
2008 Gold MarCom Award - Better Homes and Gardens® Real Estate won Gold in the Corporate Branding Category, as judged by the Association of Marketing and Communications Professionals, for its refreshing and stylish interpretation of the one of the best known lifestyle brands in the United States.
2008 Silver GALAXY Award – For outstanding marketing achievement in the promotion/brand identity category, Better Homes and Gardens Real Estate won a Silver GALAXY Award from the IACAS for its vision of an iconic brand name that resonated with customers in an evolving real estate industry.
2008 Platinum Ava Award - Awarded with Platinum for excellence in Audio Visual Marketing, Better Homes and Gardens Real Estate LLC won an Ava Award from the Association of Marketing and Communications Professionals for the production of its broker video “‘Hello’ – A Broker’s Introduction to Better Homes and Gardens Real Estate LLC”, which introduces the brand strengths to prospective brokers with visuals that incorporate the Better Homes and Gardens lifestyle look and feel.
2008 Ektron All-Star Award - Chosen as ‘Best Real Estate Site’ for outstanding software implementation, Better Homes and Gardens Real Estate LLC was awarded an Ektron All-Star Award for its successful connection and ongoing interaction with communities and customers online.
According to the company, Camilla Sullivan, senior vice president, Marketing, Better Homes and Gardens Real Estate LLC, led the brand’s development during the nine-month period in which all identity and marketing collateral was created. The company worked with communications agency Mansfield Communications, which assisted in brand development as well as public relations for the launch. Branding and marketing firm Infinia Group, developed visual systems, brand identity, marketing collateral and advertising. For brokerages franchising under the Better Homes and Gardens® Real Estate name, the result has been a unique look and feel that offers sales associates a complete system of marketing and sales tools.
For more information, visit www.bhgrealestate.com.
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