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NCI Selects Omniture to Provide Online Traffic Analysis

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RISMEDIA, Dec. 24, 2008-Network Communications, Inc. (NCI), a leading publisher of printed and online real estate information in North America, has selected Omniture, Inc., a leading provider of online business optimization software, to deliver Web traffic analysis across its network of sites. By gaining greater online traffic information through Omniture SiteCatalyst, NCI will better understand content interest among online visitors across its brands. Omniture SiteCatalyst will initially provide analytics for apartmentfinder.com, the site for one of NCI’s anchor brands Apartment Finder, the leading source of critical information for those seeking apartments in the multi-family industry.

According to the company, Omniture SiteCatalyst is recognized as a leading Web analytics solution on the market today. With Omniture, NCI will reap more robust Web analytics and reporting functionality to help its brands more effectively cater to its customers’ needs.

“With Omniture’s superior analytics capabilities, our brands will be better able to analyze their site traffic more deeply and provide our customers with more targeted and beneficial results,” said Jim Newbill, director of online marketing and Web analytics, NCI. “In addition, the improved online analytics from Omniture will help our brands deliver not only an effective business-generating media solution for our advertisers but also sites that are ‘go-to’ resources and destinations for consumers.”

For its Apartment Finder brand, NCI operates ApartmentFinder.com, a consumer-preferred website featuring state-of-the-art searching and mapping features for apartment renters. Based on Omniture SiteCatalyst reports, ApartmentFinder.com has seen a 28% increase in its monthly unique visitors in September and October 2008, compared to the same period last year.

For more information, visit http://www.nci.com/.

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