Giving Customers What They Want

By Paige Tepping

RISMEDIA, Dec. 27, 2008-With the abundance of communication channels available to real estate professionals today, it’s imperative to use these tools as a way to broaden consumer connectivity. “By tapping into a much broader network and resource base, we greatly enhance our ability to communicate with a much larger audience-something none of our competitors can currently offer,” says Chris Masiello, CEO, Better Homes and Gardens Real Estate The Masiello Group. “We also have the unique advantage of an iconic brand name that resonates with a broad audience and is synonymous with living well.” Here, learn other real estate best practices Masiello and his team of 500 are utilizing in the Keene, New Hampshire marketplace.

Chris Masiello
Chief Executive Officer
Better Homes and Gardens Real Estate The Masiello Group
Keene, New Hampshire

Years in real estate: 26
Number of offices: 26
Number of agents: 500
Region served: Southern Vermont; New Hampshire; Maine; and Northern Massachusetts
Average sales price: $225,000
Average time on market: 180 days
Tips for making meetings productive: Make the meetings about the participants.
Key to keeping agents motivated: Keep the office atmosphere exciting. We are constantly looking one to three years ahead, so there is always something new happening.
Words of advice for people getting started in real estate: Right now is the best time to get started. This is the type of market that equips agents with key skills that can be used anywhere.

What makes Better Homes and Gardens Real Estate The Masiello Group unique?

We are committed to enhancing our connection with consumers. Our agreement with Better Homes and Gardens Real Estate affords us a range of new media relationships, cutting-edge tools, Web capability and marketing depth that will allow us to honor that commitment, while simultaneously enhancing our profile and achieving future growth throughout the greater New England area.

How do you effectively communicate and keep in contact with your agents?

Transparency and availability are crucial within our company. Our senior leadership team and managers are available almost anytime to discuss client questions and/or concerns. Internally, one of the most effective ways that I keep in contact with my agents is through my monthly newsletter, which provides an update, not only on the industry, but on The Masiello Group as well. Once my agents have read the information, it often gets repurposed for buyers and sellers, giving them a greater sense of what is happening in real estate in their area.

How will working under the Better Homes and Gardens Real Estate brand allow you to remain ahead of your competition?

Working with the Better Homes and Gardens Real Estate brand gives us the opportunity to offer our customers deeper marketing channels as well as broaden our scope of consumer connectivity. By tapping into a much broader network and resource base, we greatly enhance our ability to communicate with a much larger audience-something none of our competitors can currently offer. We also have the unique advantage of an iconic brand name that resonates with a broad audience and is synonymous with living well.

What are you looking forward to most about being a part of the Better Homes and Gardens Real Estate family?

This is a unique opportunity to align with one of the nation’s leading media and marketing companies. The real estate industry is trending toward creating a mainstream marketing effort combined with consumer related services. Working with Better Homes and Gardens Real Estate gives us the opportunity to showcase our listings on their website, alongside lifestyle information people have come to expect from the brand. Synchronizing this information will ultimately help home buyers and sellers get the most out of their real estate experience.