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RISMEDIA, May 26, 2008-When the news reports that our economy is falling into a recession, many investors are afraid there’s too much risk investing in real estate, especially. Millionaire real estate investor David Lindahl, aka the “Apartment King,” offers eight key steps that help worried investors not only survive uncertain economic times, but also prosper in them:

Lindahl is the author of “Multi-Family Millions: How Anyone Can Reposition Apartments for Big Profits” (Wiley, April 2008) and “Emerging Real Estate Markets: How to Find and Profit from Up-and-Coming Areas” (Wiley). Lindahl, who went from living in a one-bedroom apartment to owning more than 4,600 apartment units, is the principal owner of The Lindahl Group, a real estate investment company and is a popular speaker and expert at real estate investment clubs, conventions and seminars throughout the country.

Key #1: Focus on the Motives behind the Messages: Pause a moment to consider the quality of information next time you read about a real estate “crisis” or “meltdown.”

Key #2: Don’t Be a One-Trick Pony: Don’t stop learning. Make sure your tool-belt is sagging with techniques.

Key #3: Don’t Be a One-Market Pony, Either: Don’t just stick close to home. Invest in markets all over the country.

Key #4: Trust Your Instruments: Know the key financial numbers about you local market and property.

Key #5: Guard Your Cash: Invest with someone else’s instead!

Key #6: Pump up Your Lead Generators: Be on the lookout for several deals so you can choose the very best ones.

Key #7: Price Changes Everything: There’s no such thing as a bad risk, only a bad price.

Key #8: Comfort Makes Competition; Discomfort Makes Dollars: Don’t just feel comfortable about your deal, do the unexpected when your instruments tell you it’s a good one!

According to the author, “Multi-Family Millions” explains how to read the market cycle, and explains why now is a great time to get started investing in apartment buildings-especially since other forms of real estate investing are suffering. The author also says “Emerging Real Estate Markets” has a system that finally “cracks the code” to investing outside your local real estate market.

For more information, please visit www.marketcyclemastery.com.

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