By Paige Tepping
RISMEDIA, June 5, 2008-In real estate, location is everything. In life, it’s all about timing.
And with the recent changes in the marketplace, for many Realtors this is the time to take a step back and re-examine their business, learn new skills and chart new directions.
Today, buyers are driving the market instead of sellers, and they are nine times more likely to find their next home on the Internet than in the newspaper. The implications for Realtors are far-reaching and-many feel-permanent.
In response, a series of no-cost, high-impact workshops is now traveling the country, aimed at supplying Realtors with the tools, training and time to adapt and succeed in this new environment.
New Technologies and Techniques
Led by REALTOR.com® Vice President Max Pigman, these advanced marketing and technology workshops provide an effective combination of both business and skills-related training and recreation.
A widely recognized industry speaker and expert on new technologies and their impact on the real estate industry, Pigman’s workshops are aimed at developing the skills needed to not just survive, but thrive in this changing marketplace.
Subjects include creating more buyer demand for an agent’s listings; effective prospecting for expired and FSBO listings; increasing and enhancing an agent’s name recognition in their market; connecting with buyers who are ready to purchase; and cutting an agent’s marketing costs in half while improving effectiveness.
Location, Location, Location
“Realtors today are looking at tremendous changes and pressures coming at them all at once,” says Pigman. “They need a chance to get away from the office for a few days, so they can calmly examine their business-without all the office distractions that fly at you at 100 miles an hour.
“What they need is something that delivers top-flight, intensive training in a relaxed, ‘vacation-type’ environment that is conducive to learning and retaining crucial knowledge,” he explains.
Agents and Brokers Rate It a “10”
Thus far, the workshops have been extremely well-received, because they provide timely, valuable information and training that brokers and agents can immediately put to work. So far, brokers and agents in the tens of thousands have flocked to the Marketing and Technology Workshops, either in their home cities or out of town, as part of a working vacation getaway.
Marketing and Technology Workshops will be held in New York City, Las Vegas, Denver, San Francisco and a host of other cities around the country.
To see a list of cities and book your reservation, call 888-603-7055.