RISMEDIA, March 11, 2009-Looking for a solid foundation upon which to build and customize her website, Dee Parrish, a Realtor with Prudential Carolinas Realty in Winston-Salem, North Carolina, found exactly what she was looking for in Advanced Access.
“I did a lot of preliminary research before choosing to partner with Advanced Access,” says Parrish. “My husband and business partner, Jim, and I wanted a site with a template design that we could change and customize on our own, and Advanced Access has given us the opportunity to build our own website while being able to sell real estate at the same time.”
Not only is the Parrishs’ website a place for prospective home buyers to search for homes, it has also become a valuable resource for those looking for information. “Our website has come to be a place where individuals come to gather information,” says Parrish. “People come to our website for local content, neighborhood pages and information, as well as to view the IDX.” With a website that consistently ranks high in search engines, Parrish has found the right balance between giving buyers what they want and providing a resource for the public.
The hands-on approach that comes with working with Advanced Access has allowed Parrish to stay ahead of her competition as she can add information to her website when it is convenient for her.
“I have learned over the years that I need to stay on top of the real estate trends, and so I am constantly adding information to my website,” says Parrish. With a user-friendly backend, Parrish finds it easy to add information to her website to keep it looking like her own.
“I enjoy working with the blogs and networking forums as I can share my ideas and learn what others are doing with their websites as well,” she says.
With a responsive staff support team, Parrish knows she has someone to turn to with any questions or concerns along the way. “Even though I feel like I know a lot about my site, if something happens to go wrong, the company’s tech support is always there to help,” says Parrish.
In addition, having a premium marketing package with a dedicated website marketing specialist at Advanced Access has been instrumental in keeping Parrish’s website up to par.
“My marketing rep evaluates my site every month, and gives me suggestions on how to stay up on SEO,” says Parrish. “The most important thing to remember is that you have to give yourself to your website in order to make it productive. Advanced Access provides you with the tools and support you need, but you need to put in the time and add the content.”
For more information, visit www.advancedaccess.com.
