Welcome!




Expand Your Education with These Courses from
Effective Presentation Skills for Sales Professionals: Skills for Sales Success: Part Five.
Expand your education through NAR's REALTOR® University: A Consumer Advocate Approach to Mortgages: Course 2.
A Consumer Advocate Approach to Real Estate & Mortgages: Courses 1 & 2.
Bundle 1: CIPS Core Course (US Version).
Bundle 1: CIPS Core Courses (Non-US Version).

Howard Hanna Looking to Jumpstart Home Sales with Incentives Package

Have a comment on this article? Share on Facebook!

RISMEDIA, March 16, 2009-Howard Hanna Real Estate Services is supplementing the federal government’s home buying stimulus program with a stimulus plan of their own – the Howard Hanna Assurance program.

The company is looking to jumpstart sales in the region and will offer a revamped one-stop shop program that includes offering to take over the leases of renters if they buy a home through the company. The initial marketing campaign begins this weekend.

Hanna’s Apartment Dwellers Trade-in program is looking for renters who find homes to buy but are unable to get out of a long-term lease. Hanna will first work with the landlord to see if someone else can take over the remainder of the contract.

”Ideally, we want to find someone to sub-lease the space,” Hanna said. ”If we can’t find a person, we take over the lease. It’s a calculated risk.”

The Howard Hanna Assurance program grew out of internal brainstorming in recent months on how to help people overcome such things as job-security fears created by the recession so that they will buy a home, Hanna said. ”We’re trying to work out all of the objections people are having,” he added. ”We’re trying to be creative and innovative.”

“The negative media about real estate markets has made buyers timid. Most people are listening to ‘national’ reports. Real estate is local – like the weather. We all just don’t listen to one weather forecast,” said Hanna.

Howard Hanna believes in the strength of their markets and their company provides a wide range of value-added consumer incentives to instill confidence in the minds of buyers, as well as heighten realization that now is a great time to buy.

The program also is a way for the company to differentiate itself from competitors, he said.

“While we’ve seen an increase in open house traffic and visits to our website, driven by the historically low mortgage rates, a large supply of affordable housing and the new $8,000 federal tax incentive for first-time buyers – but we see people not pulling the trigger on sales,” said Helen Hanna Casey, President of the family firm.

“Only through Howard Hanna Assurance can buyers get additional value along with the tax credit,” said Hanna Casey. “We offer a whole value package – all of the strengths of Howard Hanna to our buyers – and to our sellers.”

For more information, visit howardhanna.com.

Want instant access to great articles like this for your blog or newsletter? Check out our 30-day FREE trial of REsource Licensed Real Estate Content Solutions. Need easy stay-in-touch e-Marketing solutions too? Try Pop-a-Note for 99 cents!
Join RISMedia on Twitter and Facebook to connect with us and share your thoughts on this and other topics.




Categories: Real Estate News

Copyright© 2014 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com

Our Latest News >>