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NCI Partners with Vast.com to Expand Online Distribution

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RISMEDIA, March 23, 2009-Inking its third online distribution partnership in as many months, Network Communications, Inc. (NCI), one of the largest publishers of print and online real estate information in North America, announced a strategic alliance to publish the online listings of its anchor home sales and apartment rental brands, The Real Estate Book and Apartment Finder, respectively, on Vast.com and its network of partner sites.

According to the company, this deal with Vast.com, one of the leading vertical search platforms for real estate, effectively generates greater online exposure for the advertisers of The Real Estate Book, one of the top real estate advertising publications in North America, and Apartment Finder, one of the leading sources of critical information for apartment seekers in the multi-family industry, to the millions of home shoppers worldwide that make purchasing decisions through Vast.com’s network of partner websites every month.

“NCI is excited to be working with Vast.com,” says Scott Dixon, NCI’s president of the real estate division. “Vast.com is a great fit with our online listings distribution strategy which expands exposure and high-quality leads for our advertisers to home shoppers who are highly likely to buy a property or rent an apartment.”

Vast.com’s leading vertical search platform hosts one of the largest inventories of real estate and rental properties on the Web. But more than just making the information available, Vast.com facilitates transactions by better matching these listings with user needs.

The Real Estate Book’s and Apartment Finder’s print and online products provide the latest information about real estate and apartment rentals to millions of consumers around the country, while offering a comprehensive and targeted integrated advertising solution for real estate professionals. With 8 million magazines in print every four weeks, The Real Estate Book attracts nearly two million unique visitors on its site, www.RealEstateBook.com, and features thousands of homes for sale, new home communities, and local information from hundreds of cities across the United States and Canada. Apartment Finder, one of the fastest-growing media platforms in the apartment industry, publishes books in 114 markets across the U.S. and operates www.ApartmentFinder.com, a site featuring state-of-the-art searching and mapping features for apartment renters.

Vast.com is the latest site to join NCI’s growing online distribution network which includes BobVila.com, Condo.com, EveryMove.com, FrontDoor.com, GlobeandMail.com, Google Base, Home Gain, House Locator, Home Pages, Homescape.com, Live Deal, MSN Sympatico, NYTimes/Real Estate, Oodle.com, RealtyTrac.com, RetirementHomes.com, Trulia.com, Wall Street Journal, Yahoo.com and Zillow.com.

For more information, visit www.nci.com and www.vast.com.

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