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Coldwell Banker ‘Portraits’ Campaign Spotlights Multimedia Tools and Consumer Trust

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RISMEDIA, March 31, 2009-As the nation collectively watches for signs of recovery in the real estate sector, Coldwell Banker Real Estate LLC began the multimedia roll-out of its 2009 marketing campaign highlighting the company’s experience and innovation, while offering consumers messages of hope about the future of real estate. Elements of the campaign will appear across a wide range of mediums, including television, print, online and mobile devices.

According to the company, the first spot, “Iconic Homes,” features notable properties – from the historic White House and Frank Lloyd Wright’s Fallingwater to the space-age Jetson’s residence – mixed in with homes of different architectural styles. The announcer says, “For 103 years our agents have helped people find the houses they’ll call home. Now, more than ever, it’s important we never stop moving.”

Additionally, at the end of the “Iconic Homes” commercial, an informative timely tagline directs consumers to www.coldwellbanker.com for important information on the recent-enacted $8,000 federal tax credit for first-time home buyers. This tagline message will be updated to keep consumers informed on key housing issues, including future stimulus measures and consumer benefits.

“Consumers are empowered by technology and the wealth of information available online, yet also value collaboration with a knowledgeable real estate professional,” said Michael Fischer, senior vice president, marketing, Coldwell Banker Real Estate LLC. “Along with reaching consumers on an emotional level, these new commercials highlight how we provide listing information to consumers anytime and anywhere they want it. In addition, we have the flexibility to change the end tag to communicate key information to the consumer about the real estate market – literally as it is happening.”

To view the new Coldwell Banker commercials, visit: http://www.youtube.com/watch?v=R1cfdUb8BnI and http://www.youtube.com/watch?v=nfQy7kTULVg. For more information, visit www.coldwellbanker.com.

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