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Newsletters Still Do the Job

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By Paige Tepping

RISMEDIA, April 11, 2009-As new marketing ideas geared toward real estate agents are continually introduced and replaced, newsletters have proven to be one marketing piece that can withstand the test of time. The Personal Marketing Company (TPMCO), based in Lenexa, Kansas, continues to produce affordable newsletters that target neighborhood markets. Real estate professionals agree-the newsletter remains an effective marketing mailer.

“Consistency and repetition are the keys to advertising and marketing,” says Cindy Manchester, broker associate and director of training at Chinowth & Cohen Realtors in Tulsa, Oklahoma. Marketing has always played an important role in the real estate industry, and in today’s economy, it is crucial for agents to be able to market themselves in a cost-effective way.

Positive Feedback

“From the beginning, I was attracted to the quality of their pieces,” says Manchester, who has been a client of TPMCO for four years. According to Manchester, the newsletters are not only full of articles that are timely and of value, but the entire process is affordable and professional, making it easy for agents to stay in touch with their clients.

“The positive feedback that I receive from my clients on a monthly basis proves that people are paying attention and that the information provided is what they are seeking,” says Ed Goldhammer, sales associate at Bud Goldhammer and Associates in Vancouver, Washington.

While real estate agents are constantly being introduced to new marketing ideas, the newsletter is one marketing device that has adapted with the times. TPMCO has made it easy for agents to disseminate timely information about the real estate market to a large group of individuals through a medium that works.

“The Personal Marketing Company’s newsletters have been a big advantage because they work,” says Goldhammer. “Not only do the newsletters keep the reader engaged by providing interesting information, but they also reinforce your position as a knowledgeable person.”

Standing Out From the Competition

The Personal Marketing Company works closely with real estate professionals to develop a marketing plan that is right for them. It is especially important in today’s market for real estate agents to equip themselves with a unique selling proposition so they can differentiate themselves from the competition.

“The Personal Marketing Company has helped me develop my own individual marketing plan as well as a personal brand,” says Manchester, “and this allows me to provide my clients with a high-quality newsletter that they have come to expect from me each month.”

Goldhammer has found that working with TPMCO has given him a competitive edge over other real estate agents when it comes to staying in contact with past clients. “As a real estate agent, you have to keep your face in front of your clients,” says Goldhammer. Being part of a family-owned business, “it is crucial for me to stay in touch with past clients as 95% of my business is from referrals and past clients,” he adds. “For a relatively low cost, The Personal Marketing Company offers a professional-looking product that keeps my name fresh in my clients’ minds.”

The newsletters that TPMCO produces and distributes for its agent-customers have given them the advantages of: getting their name in front of a public audience; staying visible; and creating a personal connection, all at a relatively low cost with a polished look, says Manchester.

“Real estate is a business that is based on relationships and it is crucial for me as an agent to stand out and create a bond with my consumers,” she says. “My newsletters show each of my clients that I value the relationship that I have established with them.”

Knowing the Business

Working with TPMCO has been one decision that both Manchester and Goldhammer don’t regret.

“Being partnered with The Personal Marketing Company has been beneficial to me and my company over the past eight years,” says Goldhammer. “Working with a top-notch company that produces a good product that people appreciate has allowed me a unique advantage in my marketplace.”

“Everyone at The Personal Marketing Company knows the real estate business and knows what it takes to have a successful marketing program,” adds Manchester. “All I have to do is maintain my contact database, and The Personal Marketing Company takes care of the rest-from creating the actual newsletter to printing it and mailing it out to my clients.”

With several newsletter templates to choose from, TPMCO makes it easy for agents to personalize the product in order to achieve their real estate needs. Concludes Manchester: “The most important thing to remember is that you have to stand out and create a bond with your consumer.”

For more information, please visit www.tpmco.com.

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