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Century 21 Real Estate Launches Social Media Platform ‘C21 Communities’

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RISMEDIA, April 28, 2009-Century 21 Real Estate LLC, the franchisor of one of the world’s largest residential real estate sales organizations, announced the launch of C21 Communities, its new social media platform. C21 Communities is available directly from the company’s website, www.century21.com, and this new platform bundles a dynamic set of social media tools designed to enable online conversations between agents and consumers, including: Talks, an online interactive advice forum; C21 Talk Radio, an online radio channel for consumers interested in real estate; and CENTURY 21® social networking sites on Facebook, Flickr, Twitter and YouTube.

“Social media offers a powerful new way to reach consumers,” said Bev Thorne, senior vice president of marketing for Century 21 Real Estate LLC. “It is dramatically changing the way that we market our brand and it opens up an entirely new space for our brokers and agents to market their properties and services. By taking a leadership position in this space, we are positioning our system members for success with the next generation of home buyers and sellers.”

“We developed C21 Communities with the goal of opening up an online conversation with the consumer,” said Thorne. “Just as Century 21 was the first national real estate franchise to advertise on television, we will continue to take a leadership position as we expand our capabilities in the social media space.”

For more information, visit www.century21.com.

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