By Cabot L. Jaffee, Ph.D.
RISMEDIA, June 24, 2009-Most of us have heard of job boards or job portals. And while they have a certain appeal to many job seekers, rarely does a job seeker focus on only one single job portal. Most candidates are willing to look across many different job boards for opportunities. Conversely, most companies choose only one to advertise in given the costs associated with advertising on multiple boards.
Many companies have started experiencing great success finding candidates at a lower cost per candidate utilizing many less well known, free job boards. One of the keys to having success with any job board is the frequent “updating” and utilization of the job posting.
A system that has functionality that allows a company to create a job description and automatically posts to a variety of free job boards such as GoogleJobs, Simply Hired, Craigslist, and Kijiji will lead to an increased number of candidates. In other words a company that now posts on 10 job boards versus just one will clearly not have any fewer candidates and in fact will have significantly more. Subsequently, the system must automatically keep the post updated. This will keep the job listing fresh and listed towards the top of similar postings.
There are numerous examples of systems working as described above. A major real estate brokerage has utilized a system for five months now. Since the system was implemented, there has been over a 100% increase in the number of leads generated through job boards in the past. This has significantly lead to a decrease in the need to spend as much money on the more expensive job boards thereby leading to a significant return on investment. For example, here are some job boards without a system and with a system:
Without System With System
Paid job board ad per month $695 $0
Costs for posting on other
job boards $200 (time it takes to post and $135 (auto poster
update to 10 job boards once capabilities of a System)
Total costs to generate leads
through job boards $895 $135
Number of leads from job boards 40 0
Additional leads generated 0 10
Postings on other job boards 40 (if not updated leads begin 40
Total leads 80 50
Cost per lead $11 $2.70
We’d be interested in your input with regards to your organization posting listings on job boards. Do you have a system in place for keeping your listing updated? Are you interested in finding such a system?
Dr. Jaffee is CEO/President of AlignMark, Inc.
For more information, visit www.alignmark.com.
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