Welcome!




Expand Your Education with These Courses from
Becoming a Successful Sales Professional: Skills for Sales Success: Part One.
Time Management: Skills for Sales Success: Part Two.
Customer Relationship Building: Skills for Sales Success: Part Seven.
Bundle 1: CIPS Core Courses (Non-US Version).
Bundle 3: CIPS Institute (US Version).

Save Money Finding Candidates – Use a System with Functionality

Have a comment on this article? Share on Facebook!

By Cabot L. Jaffee, Ph.D.

RISMEDIA, June 24, 2009-Most of us have heard of job boards or job portals. And while they have a certain appeal to many job seekers, rarely does a job seeker focus on only one single job portal. Most candidates are willing to look across many different job boards for opportunities. Conversely, most companies choose only one to advertise in given the costs associated with advertising on multiple boards.

Many companies have started experiencing great success finding candidates at a lower cost per candidate utilizing many less well known, free job boards. One of the keys to having success with any job board is the frequent “updating” and utilization of the job posting.

A system that has functionality that allows a company to create a job description and automatically posts to a variety of free job boards such as GoogleJobs, Simply Hired, Craigslist, and Kijiji will lead to an increased number of candidates. In other words a company that now posts on 10 job boards versus just one will clearly not have any fewer candidates and in fact will have significantly more. Subsequently, the system must automatically keep the post updated. This will keep the job listing fresh and listed towards the top of similar postings.

There are numerous examples of systems working as described above. A major real estate brokerage has utilized a system for five months now. Since the system was implemented, there has been over a 100% increase in the number of leads generated through job boards in the past. This has significantly lead to a decrease in the need to spend as much money on the more expensive job boards thereby leading to a significant return on investment. For example, here are some job boards without a system and with a system:
                                                          Without System                                       With System
Paid job board ad per month            $695                                                       $0

Costs for posting on other
job boards                                         $200 (time it takes to post and              $135 (auto poster
                                                          update to 10 job boards once                 capabilities of a System)
                                                          per week)  

Total costs to generate leads
through job boards                             $895                                                      $135

Number of leads from job boards       40                                                          0

Additional leads generated                  0                                                            10

Postings on other job boards              40 (if not updated leads begin               40
                                                             to diminish)

Total leads                                            80                                                          50

Cost per lead                                        $11                                                         $2.70

We’d be interested in your input with regards to your organization posting listings on job boards. Do you have a system in place for keeping your listing updated? Are you interested in finding such a system?

Dr. Jaffee is CEO/President of AlignMark, Inc.

For more information, visit www.alignmark.com.

Want instant access to great articles like this for your blog or newsletter? Check out our 30-day FREE trial of REsource Licensed Real Estate Content Solutions. Need easy stay-in-touch e-Marketing solutions too? Try Pop-a-Note for 99 cents!
Join RISMedia on Twitter and Facebook to connect with us and share your thoughts on this and other topics.




Copyright© 2014 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com

Our Latest News >>