How to Unlock the Keys to Brand Leveraging

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RISMEDIA, June 25, 2009-Unlike an image, which is controlled predominantly by the general public, a brand is the keenly strategic promise a company wishes to offer its customers. Whether it’s the contemporary Nike ‘Swoosh’ symbol, or the longest-lasting brand in history – the man on the Quaker Oats box – over time customers develop powerful affinities for brands they can trust. Click here to learn more.


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