RISMEDIA, June 29, 2009-One of the biggest challenges agents face today is the consumer’s expectation that their agent will thoroughly understand technology and use powerful technology tools to sell their homes. However, too many agents still spend hours perfecting their paper CMAs to convince their listing prospects how wonderful their marketing is. They even use paper to explain how great their technology tools are, and in the process, do so without a lick of technology! What message does that send to our technology-savvy prospects? Are you just ‘talking the technology talk’ or are you actually ‘walking the walk’? Click here for more information.
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