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Prudential Calculator Computes Renters’ Home-Purchasing Power

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RISMEDIA, July 6, 2009-If you’ve ever wondered how much house you can afford, Prudential can tell you in a flash. Prudential Real Estate and Relocation Services has developed an online tool that shows how much house you can buy and provides active listings in the neighborhoods you like.

“With our new calculator, consumers can visualize housing opportunities and be just a click away from a local affiliate’s website for more information,” said Earl Lee, president, Prudential Real Estate and Relocation Services, Inc., a Prudential Financial, Inc. business.

The calculator, powered by Dapper, is accessible on the company’s website, prudentialrealestate.com. Consumers simply key in their current rent payment and zip code and receive the mortgage-payment equivalent of that rent and several like-priced Prudential Real Estate listings in that zip code.

“Housing affordability stands near all-time highs thanks to declining home prices and historically low mortgage rates,” Lee said. “Now is the time to find out what you can buy.”

The company launched an innovative digital advertising campaign to support the tool, connect with consumers and ultimately drive traffic to prudentialrealestate.com and to affiliates’ websites. Dynamic advertisements target renters and first-time home buyers on high-traffic websites such as ApartmentGuide.com, Hotpads.com, ApartmentFinder.com, Realtor.com, Rentals.com, Trulia.com, Yelp.com, and several lifestyle sites appealing to these consumers. “In today’s market, opportunity abounds for many consumers,” Lee said. “Our calculator will boost their confidence and give them the right information to make smart buying decisions.”

Prudential Real Estate and Relocation Services, Inc. is Prudential’s integrated real estate brokerage franchise and relocation services business. The company’s real estate network is one of the largest real estate brokerage franchise networks in North America, with nearly 1,940 independently owned and operated franchise offices and approximately 62,000 sales professionals in the franchise Network as of March 31, 2009. The relocation division provides comprehensive global relocation services to Fortune 500 corporations worldwide. With locations in the United States, Canada, United Kingdom, France, Hong Kong, Singapore, and China, the company offers a broad menu of services critical to the relocation of clients’ employees. For more information, visit www.prudentialrealestate.com.

With Dapper, advertisers can deliver contextually sensitive display ads dynamically assembled from creative elements pulled from their own Web site, from product inventory data or from any database of marketing offers without client or agency IT department involvement. For more information, visit www.dapper.net.

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