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Association of Saskatchewan Realtors and Point2 Technologies Implement Canada’s First National Real Estate Listing Syndication Program

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RISMEDIA, August 20, 2009-The Association of Saskatchewan Realtors and Point2 Technologies Inc. announced the launch of Canada’s first automated national real estate property listing syndication program to ever be undertaken by a regional Canadian real estate industry organization.

Under the new system, Realtors across major cities and jurisdictions in the province of Saskatchewan including Saskatoon, Regina, Prince Albert, Swift Current, The Battlefords, Estevan, Weyburn, and Moose Jaw will now be able to automatically supplement Realtor.ca branding and listing exposure with visibility across Point2′s industry leading network of 16 third party websites and search engines including Google, Craigslist, eBay, HouseHunting.ca, TheRealEstateChannel.ca, TheRealEstateBook.com, ZooCasa.com, HomesZ.com and Oodle.com.

Harry H. Janzen, CAE Executive Officer of the Saskatoon Region Association of REALTORS® stated: “Fundamental changes in online consumer search habits and expectations have introduced challenges that until now REALTORS® have had to tackle through manual, and potentially expensive means, including posting listings on third party websites. By automating listing syndication, not only are we empowering Saskatchewan REALTORS® with more efficient ways to widen online listings exposure and branding, but we’re simultaneously ensuring data standards, consistency and accuracy no matter where consumers choose to search within the distribution network.”

“Point2 has executed more than 70 MLS® and Association syndication agreements over the past eight months and our experience with the Association of Saskatchewan REALTORS®, and the leadership and implementation teams at SRAR has been exemplary at every stage,” said Saul Klein, Chief Executive Officer, Point2 Technologies.

For more information, visit www.Point2.com.

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