By Todd Shyiak
RISMEDIA, December 2, 2009—Are you looking to increase your company’s 2010 GCI? Are you searching for ways to positively impact your bottom line? Are you interested in dominating market share?
It is proven that there is no better way to capture momentum for your real estate firm than bringing on seasoned and successful real estate professionals. You know that recruiting desirable experienced agents will, at the least:
-Create a buzz in the marketplace
-Increase your market share dominance
-Help attract other targeted agents
-Offer you a PR opportunity
-Allow your bottom line results to improve
As a broker/owner, you have many hats to wear. The real estate market of the past couple of years has challenged the best. There are many things to do and little time to do it. Recruit, retain and develop have always been, and probably always will be, the three core activities of an owner/broker. Retention in itself is a full time job. Development requires creativity and consistency. Recruiting is, sometimes, the task that gets set aside because of fires to put out, deals to get through closing and drama to be calmed down. Regardless of how good your intentions are with recruiting, many times it just doesn’t get done and yet, it is one of the most impactful things you can do for your firm: recruit seasoned professionals.
Cogent Step Recruiting (CSR), an industry expert in 3rd party recruiting for real estate companies, partners with you to accomplish your goals by filling your recruiting funnel, managing your prospects, assisting you in “the close” as well as supporting you with consulting and sharing best practices for recruiting success in this market.
“I have an office that has room for more agents and I have some rather aggressive recruiting goals. Knowing that my hands are full, with all the demands of today’s market, hiring Cogent Step Recruiting is one of the best decisions I made in 2009. They dived right in and within two weeks I had four additional agents in my office; four producing agents who would not have gotten here without the work of Cogent Step Recruiting. I am just getting started with Cogent and feel great about the several dozen prospects we’re working on and the results I’ve seen in such a short time! ”
-Barry Weir, Managing Broker, Southern Premier Realty
“I saw an article on Cogent Step Recruiting a year ago at this time as I was setting our 2009 company- wide recruiting objectives. As with any large real estate company, we have innumerable things to accomplish and are consistently searching for innovative strategies. Within a day of reading that article, we had CSR under contract. They have been professional, concise, effective, and our manager’s have had nothing but positive things to say about the partnership that Todd & Lindsay and their team has brought to us. Seasoned agent recruiting is different than hiring new agents to the industry. CSR has helped John L. Scott create momentum, call a wide swath of agents in our market areas and, by the way, hire some really good agents.”
-Peggy L. McNamara, VP Agent & Client Services, John L. Scott Real Estate
With the numbers of new licensees at a flat line, that is a low flat line, it is more imperative now, than ever, to get a strategy in place to move your business ahead. Sustainability in 2010 is key. Getting seasoned agents to make a move is a journey and yet, even in today’s social networked environment, it all starts with a call.
Whether you hire Cogent Step Recruiting, or not, for your business needs, discipline yourself to make calls, have coffee meetings, network and promote the value of agents working with your firm. A “hap-hazard, when you have a moment” routine won’t work. Recruit agents who can instantly improve all things in your office. If you
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