RISMEDIA, April 3, 2009-Advanced Access, one of the leaders in real estate websites and a division of Dominion Enterprises, is now offering PowerSearch, a real estate search engine marketing (SEM) solution. PowerSearch gives websites prominent placement in the major search engines for relevant real estate searches.
According to the company, with PowerSearch, Advanced Access agent websites can come up in the paid search results when home buyers search for real estate in the agent’s area. When a real estate agent subscribes to PowerSearch, Advanced Access conducts a keyword analysis and the agent’s website is optimized based on target areas the agent identifies by city, county, or region. Next, a campaign is set up in the search engine-sponsored links with a carefully developed advertisement and keywords reflecting the agent’s focus.
When the agent’s ad is clicked on, the home buyer is redirected to the agent’s landing page. The landing page contains an IDX (MLS) search and, when the user completes the form, the lead is sent to the agent.