RISMEDIA, May 4, 2009-WAV Group has released a white paper advancing a geo-targeted strategy for the development of real estate websites to capitalize on local search. Titled Localism, the paper endeavors to look outward into the future of online effectiveness.
While localism refers to a fundamental building block of a successful Web strategy that includes deploying a network of local websites based on natural type-in keywords, this whitepaper seeks to provide an in depth review of localization related to search within website URLs as the foundation of a successful forward-looking website naming strategy that will generate increased online business to real estate websites.
A major shift has occurred recently in the way that consumers interact with the Internet and with each other, and a popular term for this is “Localism”. Consumers are interested in knowing everything going on around them; news, events, friends, resources. As a result, consumers naturally type in city modifiers as anchor text to their search.
Localism is a departure from the traditional brand-driven online strategy of “brandname.com”. Over time, some brand names die, but the consumer type-in of city and category on the Internet will not.
Localism allows site owners to create an asset that is far stronger than their brand asset alone. This is a key understanding for real estate websites where half of every search containing the keyword real estate also contains a geographic modifier like a city name.