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RISMEDIA, May 14, 2009-Brokers belonging to The Realty Alliance (TRA) and their sales associates now have access to a new marketing program designed to attract and engage more potential clients viewing their listings on Realtor.com, one of the leading homes for sale websites, according to a marketing agreement.

“The Realty Alliance members using Realtor.com now have an easier, more integrated method to successfully increase the number of potential clients viewing their listings and offer greater opportunities to engage with local sales associates,” said Craig Cheatham, president and chief executive officer of The Realty Alliance. “We’re very pleased with this new program developed for our members and we’re confident it will serve to further strengthen the relationship between The Realty Alliance and Realtor.com.”

“Realtor.com is very excited to extend our long and successful relationship with The Realty Alliance companies,” said Matthew Moore, head of Realtor.com sales and marketing. “With so many consumers searching online for homes and real estate information, we’re confident this new program will greatly assist consumers connect with a local sales associate from a member firm of The Realty Alliance in a more substantial and meaningful way than before.”

For more information, visit www.realtor.com or www.therealtyalliance.com.

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