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RISMEDIA, June 9, 2009-Real Estate and Relocations Services, Inc., a Prudential Financial, Inc. company, announced the affiliation of Bishop Realty Associates, previously affiliated with Coldwell Banker. The full-service real estate brokerage will operate as Prudential Bishop Realty Associates in Homestead, Florida City, Palmetto Bay and Pinecrest.

“We chose Prudential Real Estate because of its global brand strength and corporate values that are similar to our own,” said Broker/Owner Deborah Bishop. “The Rock represents strength, stability and trust, and we plan to leverage that familiar icon every way we can.”

Prudential Bishop Realty Associates, with one office and 43 sales professionals, specializes in residential real estate alongside its commercial and relocation operations. The company also focuses on multi-family properties, land and groves and more.

“Deborah and her company are known for their customer care and professionalism,” said Earl Lee, president of Prudential Real Estate and Relocation Services. “They help fortify our Network’s presence in South Dade County.”

Bishop said she is launching a recruiting campaign in conjunction with her company’s new affiliation. “We see significant growth opportunity in the current market environment,” she explained. “Like always, Prudential Bishop Realty Associates has chosen a path of steady growth with a staff of veteran and skilled sales professionals. While other companies may be contracting now, we’re adding top professionals who share our commitment to premium customer service.”

Customer interest in homes is heating up with housing affordability near an all-time high, Bishop added. “There are wonderful opportunities throughout South Dade County. Consumers must work with top sales professionals to maximize those opportunities and make great property decisions.”

Prudential Bishop Realty Associates operates at 7 N.W. 21st St., Homestead, 33030; (305) 246-3000.

For more information, please visit www.prudential.com.

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