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RISMEDIA, July 27, 2009-RealtyUSA has signed a contract with LanTrax. Inc., to use LanTrax’s signature LeadTrax lead management solution to collect, distribute, and track its Internet leads.

The LeadTrax system collects Web leads from corporate websites and third-party sites (such as Lending Tree and www.Realtor.com) and funnels all the leads into one system for effective management. LeadTrax has the ability to automate aspects of lead management through its customizable business rules, and requires real estate agents to regularly update the leads they are working, ensuring that prospects are receiving superior customer service and regular follow up.

“We are very excited to work with RealtyUSA and to provide them with a software solution that can help them maximize their Internet presence and help convert more of their online leads,” said Aaron Taylor, president and CEO of LanTrax. “RealtyUSA is a respected name in the real estate industry and a leader in the marketplace, and we welcome the opportunity to provide our proven lead management technology to them.”

“We look at it as one-stop shopping,” said Realty USA Chief Information Officer Kevin Durawa. “Our accounting system now works hand-in-hand with the lead system, which also works hand-in-hand with our web vendor to provide seamless integration between all of these products. LanTrax has brought all of these products together to provide a smooth integration in all of our technology services.”

For more information, visit www.LeadTraxSolution.com or call Dan Murphy at 866-887-4905.

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