RISMEDIA, August 7, 2009-Lender Processing Services, Inc., a leading provider of integrated technology and services to the mortgage and real estate industries, has announced that its Real Estate Group division is rebranding its vertical ad network to Real Estate and Living Media Network. Formerly known as Cyberhomes and FNRES MLS, LPS Real Estate Group is now a division of LPS.
The real estate vertical ad network, launched by Cyberhomes in June 2008, was the first of its kind to link directly with real estate agent, broker and MLS websites as a way to offer national reach and local targeting for advertisers . Since then, LPS Real Estate Group has increased participation in the network to include nearly 800 websites that attract four million unique users each month.
The new media network name, Real Estate and Living Media Network, more accurately reflects its broadening scope to appeal to advertisers targeting home enthusiasts, as well as the “moving” segment-homeowners who are looking for a new place to live or who are in the process of moving to a new residence.
“Each month, the online real estate industry has more than 40 million unique consumers who spend more time visiting local and regional real estate Web sites than national portal offerings,” said Jay Gaskill, president, LPS Real Estate Group. “Our goal is to add value to these websites by offering rich content to improve the user experience, together with a turn-key advertising platform that real estate professionals can use to introduce national advertising or local service offerings.”
For more information, visit www.lpsvcs.com.