RISMEDIA, August 17, 2009-RE Technology a web portal installed into MLS systems allowing agents and brokers to gain access to information, reviews and product ratings of real estate technology products available in their market, has announced a product launch with MRIS and MRED MLSs.
RE Technology is announcing their first MLS installations will be with Metropolitan Regional Information Systems (MRIS®) and Midwest Regional Data (MRED®). MRIS is the largest MLS in the nation providing real estate information service for about 55,000 real estate professionals in the Mid-Atlantic region, MRED provides service for about 42,000 real estate professionals in the Chicago area.
RETechnology.com is similar in concept to popular consumer websites like ConsumerReports.com or CNet.com. Visitors to the site will be presented with product reviews and a directory of companies offering services to the real estate industry. Although the website will offer public access at RETechnology.com, the core distribution strategy for the website is to embed it into MLS systems nationwide. This will offer technology companies the best possible exposure for their products and services and become a member benefit to MLS subscribers.
The company’s first installations into MRIS and MRED will build an agent community of nearly 100,000 subscribers at launch. Commitments from other MLSs will enable the portal to reach an audience of more than 600,000 MLS subscribers.
Real estate professionals do not have a single destination to learn about technology products today. Real estate technology vendors do not have a national marketplace to inform agents and brokers about their products and services. MLSs and associations would like to provide their members with a resource for finding technology tools and services that improve the process of brokering real estate transactions. RE Technology meets all of these needs, the company reports.
According to Bud Fogel, CEO of MRED, “RETechnology.com is great for MLS subscribers and helpful for our industry. There are literally hundreds of vendors offering services to MLS subscribers, but all of us are lacking a service to present vendor products in a way that makes it easy for agents and brokers to find them and evaluate them.”
David Charron, CEO of MRIS is pleased that “only vendors who have data agreements with our MLS to provide technology solutions to our agents and brokers will be presented on the site. So often companies mislead our subscribers into purchasing products that are not enabled in MRIS, creating a lot of confusion.” While vendors requiring data agreements will still need to secure permission from local MLSs, the site will provide an affordable method for promoting many types of valuable real estate technologies.
“We are thrilled to have been approved by MRIS and MRED as launch partners.” says Victor Lund of RETechnology.com. “These two MLSs are not only the largest MLS in the nation, but they are also among the most progressive.”
Leading technology companies that serve the real estate industry like LPS Real Estate Group, Wolfnet Technologies, Birdview, Homefinder and many others have been quick to embrace product placement on http://retechnology.com.