RISMEDIA, August 25, 2009-“Real Estate Social Media Policies,” published recently by real estate risk management authors Marcie Roggow and Frances Flynn Thorsen, is a comprehensive, 19-page manual that helps real estate brokers navigate the myriad of risk management issues posed by real estate agent participation on the Internet and across social media platforms.
“Every real estate brokerage company must establish an e-policy which determines the best practices to minimize risks and maximize compliance with state and federal regulations and adherence to the NAR Code of Ethics,” says Roggow. “Real Estate Social Media Policies” is a groundbreaking manual that helps real estate brokers assess and manage their online risk across property listing sites, blogs, online forums, messaging venues.
“As real estate educators, we see the sweeping impact of social media,” says Thorsen. “The good news about social media is the enormous potential to create new conversations online, build brand awareness, and attract new business.”