RISMEDIA, October 22, 2009—Hispanic and Asian Real Estate professionals and industry business leaders will convene next week at the 2009 AREAA/NAHREP Real Estate and Marketing Conference in Las Vegas to discuss the state of the current multicultural homebuyer market. Hosted by the Asian Real Estate Association of America and the National Association of Hispanic Real Estate Professionals, the meeting is one of the largest industry gatherings of multicultural real estate professionals and is expected to draw 1,500 practitioners that actively work with the underserved market.
The conference will feature 22 different sessions that include general session discussions about the state of the multicultural real estate market and practitioner-based tips workshops on topics like foreclosures, short sales, appraisals, loan modifications and more. National leaders such as FHA Commissioner Dave Stevens; Lloyd Frink, CEO of Zillow; Economists Lawrence Yun, National Association of Realtors; and Eugenio Aleman, Wells Fargo; Political Consultant Howard Glaser; Barrett Burns, CEO of Vantage Score and senior executives from Fannie Mae, Freddie Mac, Bank of America, Chase and Wells Fargo will participate in the event. Leading servicers and asset managers will also offer insights about current trends in the foreclosure market.
Asian, Hispanic and African American homeowners have been broadly impacted in the foreclosure crisis due to the high proportion of sub-prime mortgages used by them to purchase or refinance homes. Many minority neighborhoods have been devastated by foreclosure. Real estate and housing leaders will discuss strategies to help stabilize these neighborhoods, rescue beleaguered homeowners and make it possible for new buyers to purchase homes while government tax incentives are available and housing is affordable.
“Asian Pacific Americans faced a significant decline in homeownership rate in 2008. In such a time, the industry needs trade groups like AREAA more than ever. Along with our industry partners, we will work to reverse this trend by focusing on education and professionalism to empower the real estate professionals that serve the APA community, says Allen Chiang, Chairman of AREAA.
The mission of both minority real estate trade groups is to increase the rate of homeownership in their respective communities by educating and empowering bicultural, multi-lingual practitioners that work with underserved buyers. Language barriers and the cultural distinctions of minority consumers are factors in the home buying process.
“Latinos have suffered huge losses in the current foreclosure crisis and many important lessons have been learned. Despite the setback, the Latino community still has a high desire for homeownership and by their sheer numbers alone, have the potential to be a key driver in the housing recovery with their purchases,” says NAHREP Chairman Tino Diaz. “It’s our job to ensure they get the proper protections and access to credit that enables them to achieve sustainable homeownership.”
For more information, visit www.areaa.org.