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RISMEDIA, November 5, 2009—Better Homes and Gardens Real Estate LLC announced the release of its free iPhone application, Home Selection Assistant, a do-it-yourself tool that enhances the home buying experience by allowing users to gather, store, rate and share home information and images in a searchable portal. The application also offers practical home and neighborhood information consumers crave, including data on local schools, demographics, comparable home prices and more. 

“Better Homes and Gardens® Real Estate is focused on meeting the unique demands of today’s real estate consumer, as they trend online for information with a do-it-yourself spirit,” said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC. “It only makes sense that our iPhone application mimics that same spirit to fit seamlessly into anyone’s natural home research process, whether they are actively looking for a new home, exploring their neighborhood to put a home on the market, or seeking information as they consider a renovation.” 

As consumers tour homes, they can take pictures of the property and create an album for each room, which can then be rated on a five-star scale or further defined with user notes. These images can then be searched across properties or across user-defined categories using such keywords as “kitchen” or “family room.” Content can be synced with iTunes for access on a home computer or shared with friends and family on Facebook or via e-mail. 

“Consumers want information on a home’s community and trusted advice from friends and family before they make a decision on a home,” Chris added. “Our application brings both, literally, to their fingertips.” 

For more information, visit www.bhgrealestate.com

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