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RISMEDIA, November 12, 2009—Because written goals have a higher probability of being achieved, we’ve recently created a workbook and presentation called, “The Income Based Approach to Real Estate Marketing” which is a goal setting program designed to show you how to allocate your marketing investment to generate the leads necessary to make the sales that will increase your income now. 

Based on lead generation research we completed in this fall, this workbook and the accompanying spreadsheets are similar to the method a financial planner uses with their clients; start with where you’d like to end up and then put in place the actions you need to take to get there. This is not a long, three- to five-year plan – especially difficult in these uncertain times, but a goal-setting exercise designed to help you achieve your desired income now. 

This 4-step program will walk you through:
1. How much money do you want to make?
2. How many homes do you need to sell?
3. How many leads do you need to generate to sell that number of homes?
4. What marketing sources can you use to drive the right number of leads of the right quality to sell the number of homes to generate the income you want? 

The Real Estate Book will be making this presentation at the National Association of REALTORS convention in their booth (#2435) at the Exhibit Hall. 

The schedule is below: 

Friday, November 13
5:00 p.m. 

Saturday, November 14
10:00 a.m.
1:00 p.m.
3:00 p.m. 

Sunday, November 15
11:00 a.m.
1:00 p.m.
3:00 p.m. 

Monday, November 16
10:00 a.m. 

For more information, visit www.realestatebookmediakit.com/income or http://blog.realestatebook.com/2009/11/11/income-targeted-goals-set/ 

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