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RISMEDIA, November 17, 2009—Prudential Real Estate and Relocation Services, Inc., a Prudential Financial, Inc. company announced new leadership for its Wasatch Front-based affiliate Prudential Utah Real Estate. Stephen Roney, a residential real estate and relocation veteran of more than 30 years, assumes leadership of the company.

Roney will oversee more than 500 sales professionals at 18 offices throughout Salt Lake City, Park City, Ogden and surrounding areas. He is the former president and CEO of The First American Corporation’s Residential Group and its subsidiary, MarketLinx. Previously, Roney was president and CEO of Coldwell Banker Relocation Services.

“I’m excited to lead one of Prudential Real Estate and Relocation Services’ top affiliate companies, which operates in a market with endless potential,” Roney said. “I’ve admired the Prudential brand for many years.”

Added Earl Lee, president of Prudential Real Estate and Relocation Services: “Steve is a wonderful choice for Prudential’s Salt Lake City, Park City and Ogden affiliate,” he said. “He has keen business sense and a sterling reputation in our industry. He is a top-shelf leader who is perfectly suited for the top-performing sales teams at this affiliate.”

For more information, visit www.prudential.com.

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