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RISMEDIA, November 19, 2009—Staying positive is easier said than done these days, but having a positive outlook can help real estate professionals head toward the future on the right track. Here, Matthew Stamer, Broker with EXIT Realty Central in Central Florida discusses how a positive attitude toward the future can help create success in the future.

Stamer_MatthewMatthew Stamer
Broker
EXIT Realty Central
Central Florida

Region served: Seminole, Orange and Osceola counties
Years in real estate: 16
Number of offices: 1
Number of agents: 95
Average sales price: $115,000
Average time on market: less than 30 days
Best idea for time management: Pick five things that can produce you the best results every day and spend 80% of the day on them.
Keep meetings productive by…Going into the meeting with a clear-cut agenda. Rather than addressing what has negatively occurred in the past, address the positive approach to the future.
Can’t live without tech tool: My smartphone

What strategies do you have in place to ensure you always get the right listing price?
All of our brokers and agents are very well trained in BPO (broker’s price opinion) preparation and we stay away from listing properties that are overpriced. The numbers on our BPOs are within the selling price of the home 98% of the time so our sellers are confident with the data we present them. Especially in today’s market, there is mounting evidence against inflated pricing of homes and sellers realize it is pointless to overprice their homes because they have seen overpriced homes in their marketplaces sit on the market.

What are your strategies for working in declining markets?
It is crucial to list a home at or below market price from the beginning. This way, you are beating everyone else to the final price because buyers will be looking at your homes since they are priced lower and more accurately than other companies.

What are two fundamentals that are essential to your company’s continued success?
The banking relationships we have developed in the foreclosure department as well as our consistent building and training of new talent in the sales arena have kept us successful over the years. Not only do we recruit agents into the company, but we provide them with ample opportunity to get involved with foreclosures as well as Web business.

How are you keeping consumers in your marketplace educated about the buying opportunities of today?
Our company is very active in the social networking arena. Not only do we have a Facebook page, but we also keep an ongoing blog of the current market situation (www.exitrealtyorlando.com/blog). Social networking allows us to stay in touch with customers long term who will buy or sell in the future.

How are you staying one step ahead of your competition?
We stay ahead of our competition by constantly building bank relationships, properly pricing our properties, and hiring and training new talent.


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