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RISMEDIA, November 20, 2009—SharperAgent announced the latest upgrade to its online marketing suite of tools for real estate professionals. SharperAgent has introduced a first-in-kind MultiChannel marketing system for agents, brokers and real estate companies. Combining drip email and direct mail marketing, users will now be able to create a fully automated, multi-touch, multiple channel marketing campaign.

According to the company, the new interface and functionality of the real estate MultiChannel Campaign system was designed to combine the ease of automation with maximum control and flexibility over a marketing plan for busy professionals who are trying to connect effectively with today’s consumer. In addition to the two ways to deliver marketing collateral, the MultiChannel Campaign system takes the integration of online and offline marketing even further by allowing agents to set calendar reminders if they’d like to include a personal phone call or visit in their campaign.

Brian Wildermuth, SharperAgent’s president and co-founder believes that this unique capability will change the way Realtors and Brokerages look at their marketing plans. “Multichannel campaigns are standard marketing practice in most industries because it’s the most effective way to touch consumers and generate interest. Before now, putting a sophisticated marketing plan like this into action took a lot of time and even more money. Our MultiChannel campaign system has now put marketing’s best tools within reach of agents at any level.”

The new functionality comes paired with SharperAgent’s extensive real estate marketing library and pre-built real estate campaign templates. With over 50 professionally designed series and more than 2,500 additional marketing communication pieces available, users can find a targeted message for their contacts and use the suggested delivery methods or completely customize the campaign to fit their needs. MultiChannel campaign users will also be able to monitor their campaigns with automatically generated reports on email deliverability and open rates.

For more information, visit www.sharperagent.com.

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