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The Real Estate Book Launches New Retail Site, Delivers One-Stop Marketing Resource for Real Estate Professionals

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RISMEDIA, June 4, 2010—According to the latest information from the Bureau of Labor Statistics, real estate professionals continue to earn a good living. In fact, those at the highest 10% earned more than $101,860 (May 2008 data). Being a successful real estate agent means tapping into smart marketing solutions in the local market. Now, The Real Estate Book / RealEstateBook.com, a leading publisher of real estate information online and in print in North America, launched www.Store.RealEstateBook.com – an online retail site featuring print, online, direct mail products and more. Packages featured on the new site are developed based on findings from proprietary research on the marketing habits of top agents and are customized by market.

“One of our greatest strengths is the many people that make up our brand in the over 400 markets we serve around the country,” says Todd Walker, senior vice president of sales and operations. “These talented local publishers are part of the heart and soul of their area’s real estate market, where they are experts at helping agents stand out and connecting them to local buyers and sellers- whether through our print catalog of homes for sale, or a targeted Web presence. This new site and access to these experts make it easier for agents and brokers to stand out- saving them time and money.”

Store.RealEstateBook.com offers new products for U.S. markets where a print magazine, The Real Estate Book, is not currently published. “Now, for the first time ever, agents and brokers in areas where The Real Estate Book’s color catalog of homes is not published, have the ability to take advantage of the marketing system we offer,” says Scott Dixon, president of Network Communication Inc.’s Real Estate Division. “This benefits all our advertisers as we extend our geographical reach.”

Packages and pricing vary by zip code. Agents can also create custom packages within their budget parameters by calling and working with a real estate marketing specialist. All online purchases can be made with a credit card.

More than just a retail site, Store.RealEstateBook.com is a one-stop marketing resource to help real estate professionals get more results for their advertising investment. Agents can access a range of information and online tools that include: videos, downloadable market research, interactive tools to help manage and track all advertising, a weekly industry newsletter, latest news and discussions via The Real Estate Book’s blog, and Twitter stream at www.twitter.com/realestatebook.

“We’d like agents to bookmark Store.RealEstateBook.com as their marketing resource,” adds Walker. “This site is the latest example of our continuous efforts to provide value to our customers and real estate professionals.”

Store.RealEstateBook.com is offering an introductory 30-day free trial on any online upgrade packages. This offer is available in participating markets.

For more information, visit www.RealEstateBook.com.

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