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Leveraging Your Brand One Step at a Time

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By Paige Tepping

RISMEDIA, July 26, 2010—Leveraging your brand is crucial in today’s market as real estate companies around the country compete for business. Marketing budgets are being squeezed and yet building strong brand recognition is more important than ever. A custom newsletter program, one of many marketing services from The Personal Marketing Company has given Cincinnati-based Comey & Shepherd the tool it needs to stay one step ahead of the competition.

Having put together a newsletter internally for many years, company President Terry Hankner fully understands the hard work that goes into the marketing materials The Personal Marketing Company (TPMC) has put together to leverage the Comey brand.

“When we saw the quality of The Personal Marketing Company’s newsletter, it seemed like a waste of time to be putting our company newsletter together internally when a quality product already existed,” says Hankner.

For the past 18 months, 100 of Hankner’s agents have been using TPMC’s newsletter program to reach out to past and present clients. The newsletters have become a proven way to stay in touch while at the same time promoting the Comey & Shepherd brand.

“Working with The Personal Marketing Company has enabled us to offer our agents a high-quality product that is easy to use,” says Hankner.

“Being an agent-centric company, it is crucial that we provide our agents with products they feel will give them an advantage,” she adds. “The Personal Marketing Company’s newsletter is something my agents don’t need to worry about creating. Our marketing department provides local content and market statistics and TPMC creates the remaining content and handles the printing and mailing of the newsletters.” The program is truly hands-free for the agents.

This allows Hankner’s agents to stay in front of consumers on a consistent basis and provide pertinent information without taking up a lot of time.

“Each newsletter that is sent from our company is branded with our information, such as our logo and our colors, which provides for consistency throughout all of our marketing,” says Hankner.

“The Personal Marketing Company makes it easy for my agents to reach out to consumers and provide quality information, further positioning our company as a leader in our market.”

In addition to providing custom solutions to the agents at Comey & Shepherd, TPMC also takes the task of educating the company’s agents seriously.

“Lori Scott has been tremendously responsive any time we want to hold a training program for our agents,” says Hankner. “Even if an agent isn’t interested in using the newsletter program, she offers helpful marketing ideas that will make their lives easier as well as ways to stay in front of their sphere-of-influence and find success in today’s market.”

The Personal Marketing Company offers a full array of marketing programs and services that help real estate agents and companies stay in touch and build brand awareness. Many programs can be customized at a company or agent level and fully customized marketing programs and training are also available.

For more information, visit www.tpmco.com.

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