Welcome!




Expand Your Education with These Courses from
The Psychology of Consultative Selling: Skills for Sales Success: Part Four.
Effective Presentation Skills for Sales Professionals: Skills for Sales Success: Part Five.
BPOs: The Agent's Role in the Valuation Process.
Bundle 1: CIPS Core Courses (Non-US Version).
Bundle 2: CIPS Elective Courses (Non-US Version).

Weekly Video Tip: Three Rules

Have a comment on this article? Share on Facebook!

RISMEDIA, August 17, 2010—Shooting video is a lot like playing baseball. It begins with remembering the basics. Today, I’ll be focusing on three pointers concerning the content of your video…the stuff that’s good to remember when assembling your bullet points or script.

1. Keep it short. Don’t make the assumption your audience has all the time in the world to hang on your every syllable. Make every word and every second count. Tell them upfront what the video is about or consider setting the stage with an appropriate question. Remember: bore them for a split second, and the click on the keyboard sends you down the tube. Bottom line, with today’s short attention spans, keeping your video in the 60 to 90 second range is a good idea.

2. Keep it simple. Focus on communicating your most important information clearly and quickly. Avoid complicated words or jargon. Take a tip from the news networks and aim your delivery at the eighth to 10th-grade level. Avoid long sentences as well as the temptation to cram too much information into too little time. A much better idea is to approach more involved topics with a multi-part series that keeps viewers coming back for more. Quickly summarizing your main point at the conclusion of the video is often helpful.

And finally, since we’re talking about marketing, include a call for action. After all, if you give them all the information they need, there will be no reason to contact you! Provide the viewer with maximum value, but put the best cookies on a higher shelf so they’ll ask you for the ladder.

Remember, it all begins with mastering the basics. And lest we break our own rule, contact us for more information on how to maximize your online video marketing. Thanks for watching!

Stephen Schweickart is the co-founder of VScreen. For more information on this topic, visit VScreen’s blogsite at http://www.vscreen.com/blog/.

Want instant access to great articles like this for your blog or newsletter? Check out our 30-day FREE trial of REsource Licensed Real Estate Content Solutions. Need easy stay-in-touch e-Marketing solutions too? Try Pop-a-Note for 99 cents!
Join RISMedia on Twitter and Facebook to connect with us and share your thoughts on this and other topics.




Copyright© 2014 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com

Our Latest News >>