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Build and Enhance Your Marketing Efforts with Offerings from the REALTOR Benefits® Program

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By NAR’s REALTOR Benefits® Team

RISMEDIA, August 27, 2010—Brokers can take advantage of a variety of benefits through the REALTOR Benefits® Program—enjoying a wide range of exclusive savings and special offers they can use every day. That includes a variety of excellent tools and resources for enhancing your marketing activities and building your brand.

“With member-only offers from the Realtor Benefits Program, you can build new business, create quality customer communications, and find concrete ways to attract repeat customers,” says Bob Goldberg, NAR senior vice president, Marketing, Business Development, Commercial Services & Business Specialties.

Marketing Tools That Get the Job Done
Whether you are looking for ways to capture new leads, or an easy-to-use system for staying in touch with your agents’ current customers, you can select the perfect marketing tool from a Realtor Benefits Program Partner. Here are just a few examples:

-FedEx Office, a new Realtor Benefits Program participant, through the expansion of NAR’s long-standing relationship with FedEx, provides NAR members with savings on many services, including marketing collateral like postcards and direct mail services. REALTORS® can save up to 20% on select copy and print services, as well as up to 10% on select other services, including signs, graphics and direct mail. Additionally, members may be eligible for volume discounts of up to 70%.

“FedEx Office is in the business of making our customers look good on paper. From direct mail postcards to open house flyers and signage, the printed marketing materials we create for our customers help them build business,” says Randy Scarborough, vice president of marketing for FedEx Office. “Now with the expansion of the FedEx Advantage® savings program, NAR members can receive up to 20% on these proven marketing tools.”

Details on all FedEx Office discounts for NAR members are available at www.fedex.com/NAR.

-Infogroup® offers brokers a powerful tool with Salesgenie.com®, a leading provider of online solutions for sales effectiveness management. You and your agents can access 12 databases of sales leads and mailing lists, and build customized lists based on demographics, including Homeowner/Renter, Age, Estimated Home Value/Home Income, and more.

“Salesgenie.com provides targeted online access to the highest-quality business and consumer information in the industry,” says Sarah Rue, marketing manager at Infogroup. “Whether you are looking for new customers in a certain ZIP code or throughout the United States, we can help you profile your best customers so you can find more prospects like them.

Through the Realtor Benefits Program, members can sign up for a free, three-day trial of Salesgenie.com, and take advantage of 60% off the retail rate for a paid subscription. Learn more at www.salesgenie.com/NAR.

-Lowe’s offers NAR members a free marketing system that electronically sends coupons and rebate offers on your agents’ behalf to their buyers and sellers. These attention-getting marketing pieces are distributed via a highly customized system that allows each of your agents to include his or her picture along with your logo. NAR members can also purchase gift cards at a 5% discount—making excellent client gifts.

“The foundation of the program is built around a partnership between Lowe’s and NAR,” says Mark Malone, vice president of consumer marketing at Lowe’s. “For us, it’s about serving as a true partner to the Realtor community and helping agents stand out from their competition in what we know to be a competitive marketplace. From helping agents pass along savings to their clients with a free, direct-marketing tool, to providing how-to advice and trends for the home, we truly view this program as a working partnership.”

Find out more at www.LowesRealtorBenefits.com.

Find Additional Marketing Tools
NAR’s Realtor Benefits Program has nearly 30 partners with exclusive offers for members, and at www.REALTOR.org/RealtorBenefits you can find even more marketing resources, including:

-eNeighborhoods provides professional tools that help you make the most of every meeting, presentation and proposal.

-Entertainment® Books are perfect client gifts, and NAR members can save 55% off the retail price. Simply visit www.entertainment.com/NAR to purchase 2011 books at a 55% discount.

-REALTOR.com empowers you and your agents by helping you secure more listings, sell homes for more, and promote yourself to the largest online audience of home buyers and sellers.

-REALTOR Team Store® is NAR’s official supplier of Realtor logo premium incentive products, offering a wide array of promotional items, including lapel pins, bags, hats, shirts, decals, folders, jackets and more.

Exclusive Offers on Tools You Can Use Every Day
These valuable marketing offerings are just one part of NAR’s Realtor Benefits® Program. “Remember that the Realtor Benefits® Program is your member benefits program. You and your agents have access to a variety of exclusive savings and unique offers, from industry leaders in insurance and warranties, financial services, technology, educational tools, office solutions, travel, and more,” says Goldberg. RE

For details on DocuSign, FedEx Offices and all other member benefit partners and their offerings, visit www.REALTOR.org/RealtorBenefits or call the Realtor Benefits Helpline at 1-800-NAR-5233 (1-800-627-5233).

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