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The Right Way to Do Luxury

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By Lesley Geary

TOP 5 IN REAL ESTATE NETWORK, Sept. 2010—
Jaz (Jasvinder) Cook
Middleton & Associates Real Estate
La Jolla, California
Years in real estate:
36
Region served: I specialize in La Jolla and downtown San Diego
Average sales price in your market: $2 million
Average listing time: 70 days

What is the one thing you can’t live without?

Am I allowed to pick more than one? Water, Air, and Clients.

What is your philosophy for a successful life in real estate?

My clients tell me they love my high energy level and enthusiasm. I believe that honesty and integrity are the most important attributes a real estate professional needs to be successful. I always put my clients first and I make myself available to them 24 hours a day if needed. A successful agent needs to give the client 100% and always have a positive attitude.

What do you do to keep luxury home buyers happy?

My luxury clients want an agent who really understands the real estate market inside and out. I always provide them with extraordinary service and true professionalism. I also keep their personal lives confidential, and I focus on finding them the best value for their money.

What type of service do you provide to luxury-home buyers that sets you apart?

I provide my home buyers with personalized service that is catered to each individual buyer. I will do anything to keep my clients comfortable and happy. I always keep my car stocked with bottled water. I meet them in social settings, take them to dinner, and visit them in their homes. My goal is to build a relationship with them that lasts beyond the real estate transaction.

What is the one thing you do that most other agents do not?

My clients always have the ability to reach me at anytime. I work 24 hours a day/7 days a week if needed. I also have my 4.5 pound Maltese that helps me network. His name is Leonardo and he rides in my purse when we go out. Everyone stops to see him and Leonardo is always happy to meet my future clients on our outings.

What are some things that might surprise others about working with luxury clients?

Luxury clients are just like us. They need an agent to help them though the emotional process of buying or selling a home. I help them walk through each phase of the real estate process and help them make informed decisions.

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