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Behind the Motivation – How Will Historic Mason-McDuffie Affiliation with BH&G Impact Industry?

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By Paige Tepping

RISMEDIA, October 1, 2010—In one of the most challenging real estate markets we’ve experienced in years, real estate professionals across the board are taking the time to set themselves up to find success in today’s market and ride the wave into the future. This was just part of the motivation behind the announcement that Pleasanton, Calif.-based Mason-McDuffie Real Estate, Inc. has joined the Better Homes and Gardens Real Estate LLCs national franchise network—marking the largest franchisee ever to join the Better Homes and Gardens Real Estate brand, as well as the largest in Realogy history.

“Mason-McDuffie Real Estate has always been a company of great innovation,” says Ed Krafchow, Mason-McDuffie’s Chairman of the Board. “When we began researching companies to affiliate with, Better Homes and Gardens emerged as the most innovative brand.”

“Better Homes and Gardens’ goal has always been to partner with medium to large companies that share a common philosophy,” says Sherry Chris, president and CEO of Better Homes and Gardens Real Estate. With an eye on the future, Chris and Krafchow have built their respective companies around a common theme—the importance of technology as an enabler in the real estate business as well as using technology to create efficiencies for their agents and brokers.

The growth that Better Homes and Gardens has experienced within the last year has been monumental and is sending a positive message to Chris that what the company is doing is right. Now that Krafchow—an influential figure in the real estate industry—has joined the ranks of Better Homes and Gardens, Chris expects the company to grow even larger. “When someone as influential as Ed makes a change, people stand up and notice,” she says.

“In affiliating with Better Homes and Gardens, I know we have found a partner who is always looking toward the future and thinking about what they can do to create a better business and offer more tools for their agents in order to find success in any market,” says Krafchow.

“I look forward to working with Ed and his team as we work to create programs together that embody the future of the real estate business,” concludes Chris.

For more information, please visit www.BHGRealEstate.com.

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