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RISMEDIA, January 13, 2010—Since the beginning of time in the real estate industry, there has been a focus on the need to recruit. As you begin the new decade of 2010, what are your plans for recruiting solid, producing agents into your brokerage? Are you doing the same things that you have been doing the past 30 years for recruiting? If so, is it working for you? If not, I encourage you to implement one, or more, of the following recruiting strategies.

Create a strong value proposition that you and your team can confidently tell others about. What is unique about your brokerage? How will an experienced real estate professional benefit by joining your firm? What are your key retention tools? Are you talking about them? Is it technology, market share, coaching support? Why do people join your firm and why do they stay?

This can be a painstaking process to try and put into words and yet it is worth it. Sometimes, brokers/owners

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