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RISMEDIA, May 3, 2010—While the Federal “First Time Home Buyer Tax Credit” expired on April 30, 2010, Prudential Florida Realty, in conjunction with Florida Home Finance Group, an affiliate of Wells Fargo Home Mortgage, is picking up where the Federal Government left off. They are proud to offer “The Home Buyer Mortgage Credit,” which includes incentives for all buyers to achieve the dream of homeownership in Florida.

According to the company, beginning on May 1st, qualifying home buyers under current product and program guidelines will receive a lender paid 1% interest rate reduction for the first year on a fixed rate mortgage financed through Florida Home Finance Group, an affiliate of Wells Fargo Home Mortgage properties under contract by May 31, 2010. Home buyers and sellers can also take advantage of exceptional customer services, security and on time closings with Florida Title & Guarantee.

In addition, starting May 1st, participating Prudential Florida Realty home sellers will offer up to 3% of the purchase price for buyers to use toward a closing cost credit or a concession on their mortgage rate for properties under contract by October 31, 2010.

“We are not limiting the amount of the credit to simply the $8,000; but, offering a true sellers mortgage closing cost credit of up to 3% of the purchase price on participating Prudential Florida Realty properties throughout Florida! Sellers of participating properties can either offer buyers an option to buy down the interest rate on the borrower’s loan or help pay for closing costs,” said Rei Mesa, President/CEO, Prudential Florida Realty.

With these types of incentives, buyers can afford a broader range of homes. Sellers will be able to increase the number of buyers able to qualify for their property and can be a key differentiator in the market place.

Whether it is a first home or a second home, Prudential Florida Realty is confident that now is the time to buy.

With Florida’s affordability rate at the highest it’s been in nearly 40 years; historically low interest rates, motivated sellers, and the need for smart financing options, like the 1% Interest Rate Reduction offer from strong partners like Florida Home Finance Group, an affiliate of Wells Fargo Home Mortgage, Prudential Florida Realty, is well positioned to assist home sellers and buyers with all their real estate needs.

For more information, visit www.prudentialfloridarealty.com.

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