Search
Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Filter by Custom Post Type
{ "homeurl": "http://rismedia.com/", "resultstype": "vertical", "resultsposition": "hover", "itemscount": 4, "imagewidth": 70, "imageheight": 70, "resultitemheight": "auto", "showauthor": 0, "showdate": 0, "showdescription": 1, "charcount": 3, "noresultstext": "No results!", "didyoumeantext": "Did you mean:", "defaultImage": "http://rismedia.com/wp-content/plugins/ajax-search-pro/img/default.jpg", "highlight": 0, "highlightwholewords": 1, "openToBlank": 0, "scrollToResults": 0, "resultareaclickable": 1, "autocomplete": { "enabled": 1, "googleOnly": 1, "lang": "en", "mobile": 1 }, "triggerontype": 1, "triggeronclick": 1, "triggeronreturn": 1, "triggerOnFacetChange": 1, "trigger": { "delay": 300, "autocomplete_delay": 310 }, "overridewpdefault": 0, "override_method": "post", "redirectonclick": 0, "redirectClickTo": "results_page", "redirect_on_enter": 0, "redirectEnterTo": "results_page", "redirect_url": "?s={phrase}", "settingsimagepos": "left", "settingsVisible": 0, "hresulthidedesc": "0", "prescontainerheight": "400px", "pshowsubtitle": "0", "pshowdesc": "1", "closeOnDocClick": 1, "iifNoImage": "description", "iiRows": 2, "iiGutter": 5, "iitemsWidth": 200, "iitemsHeight": 200, "iishowOverlay": 1, "iiblurOverlay": 1, "iihideContent": 1, "loaderLocation": "auto", "analytics": 0, "analyticsString": "", "show_more": { "url": "?s={phrase}", "action": "ajax" }, "mobile": { "trigger_on_type": 1, "trigger_on_click": 1, "hide_keyboard": 0 }, "compact": { "enabled": 1, "width": "200px", "closeOnMagnifier": 1, "closeOnDocument": 0, "position": "fixed", "overlay": 0 }, "animations": { "pc": { "settings": { "anim" : "fadedrop", "dur" : 300 }, "results" : { "anim" : "fadedrop", "dur" : 300 }, "items" : "fadeInDown" }, "mob": { "settings": { "anim" : "fadedrop", "dur" : 300 }, "results" : { "anim" : "fadedrop", "dur" : 300 }, "items" : "voidanim" } }, "autop": { "state": "disabled", "phrase": "", "count": 10 } }
Select Page

RISMEDIA, June 24, 2010—In the past, I’ve mentioned the importance of being able to recognize shifts in communication and adapt quickly in order to use new mediums to your advantage. Last week proved to be a prime example of that for me and my company. As I walked down New York’s Fifth Avenue, from 56th Street to Bryant Park, a stretch that some would call the “Retail Mecca of the World,” I noticed something in the window of a store that made me stop and think.

Right there, front and center, in the window of Best Buy was a huge poster with a “QR Code” (quick-response code) on it. As the saying goes, “If you can make it here, you can make it anywhere,” which made me think that if we’re seeing these in midtown Manhattan, we are going to start seeing a lot more QR Codes in the near future.

In the midst of my curiosity, I pulled out my mobile device. As a BlackBerry user, I know I have the ability to scan the QR Codes of other BlackBerry users (for the purposes of capturing someone’s BlackBerry Messenger contact info), but I wasn’t sure if it would work outside of the BlackBerry operating system and, frankly, I had never tried before. So I held my phone to the store window, scanning the QR Code in anticipation…low and behold it worked! My device was able to read the code and instantly pop open Best Buy’s mobile website in seconds.

To offer some background, QR Codes are two-dimensional bar codes that were invented in 1994 by the Japanese firm Denso-Wave. The “QR” stands for quick response, which is what happens when you use your phone to scan one; you instantly get the information embedded in the code, such as a link to a website, contact information or information about an event, just to name a few.

As I continued on my walk down Fifth Avenue, my mind raced with the possibilities of how Mobile Card Cast could incorporate QR Codes into our overall Mobile Marketing System; both within the real estate industry and outside. As I mentioned, all BlackBerry devices with the latest version of the BlackBerry Messenger have a QR Code reader already built in, as do many Android devices; iPhone users can select a number of different QR Code readers from the App Store to download.

By the time I got back to the office the next day, our team was already tackling the issues of how to generate codes and incorporate them into and design new programs and platforms specifically to leverage QR Codes. Without letting the cat out of the bag, one of the immediate ways we will begin incorporating QR Codes is in conjunction with mobile websites. Every mobile website will have a dedicated QR Code, which will serve to launch the site immediately upon being scanned.

QR Codes are a great way to transform static print advertisements into interactive displays. Imagine an ad in a newspaper or magazine in which you could take advantage of a limited-time offer instantly just by scanning the code. The same could be true for real estate ads: scan the QR Code and instantly have all the information you need about a property right on your phone. Of course, you want to make sure your site is fully mobile enabled before having a QR Code launch your site.

With all the advances being made in mobile technology, it’s certain to say we will see a lot of new and exciting applications and tools come about over the coming months and years.

What’s important is that you select a mobile provider that is on the cutting edge today to help you create and integrate a mobile solution into your existing marketing mix. Those on the forefront today have the best ability to quickly adapt and incorporate the latest and greatest into their existing solutions seamlessly and efficiently for the benefit of you; their consumer.

Seth Kaplan is president of Mobile Real Estate ID.

For more information, visit www.mobilerealestateid.com.


Buying/Selling Consumer Luxury National Spotlights
Red and white "Sale Pending, Home for Sale" sign in front of a red brick house that is for sale and has recently been sold. Green grass and bushes indicate the spring or summer season. Front porch and windows in background. Real estate sign in residential neighborhood.  Moving house, relocation concepts.
Pending Home Sales Creep Higher in June

Pending home sales were mostly unmoved in June, but did creep...

woman with manicured hand ready to  tap an her tablet. Buying pink high heel slingback online with a mini tablet. The website is fictional, shoes photographed by Peter Hermus
New Members-Only Online Mall Offers Cool Gadgets, Trending Technology and Luxury Gifts

Most members of the National Association of REALTORS® (NAR) already know...

the mississippi river flows southward over st. anthony falls, and by the minneapolis skyline, on its way to the gulf of mexico.
Strongest Housing Gains Seen Down South

Two more states, Mississippi and Maryland, as well as eight metro...

Agent Broker Coaching Lead Gen Teams
Key to success
3 Keys to Success in 2016

Two years ago, we completed a comprehensive planning session at Real...

Marketing Diagram on Futuristic Interface Touch Screen
When Marketing Is Top Priority

To really be seen in the real estate industry, it all...

Couple sitting in their electric car
Save on Your Summer Road Trip

NAR PULSE—Right now, until August 31, you can save $25 on...

Agent Best Practices Branding Broker Niche
La Habra, United States - July 12, 2016: Macro closeup image of pokemon go game app icon among other icons on an iphone smartphone device. Pokemon Go is a popular virtual reality game for mobile devices.
Pokémon GO for Real Estate – Must or Bust?

If you’re anything like me, your social media newsfeeds look a...

Man inputing data on laptop and holding mobile phone in another hand.
Boost Your Online Presence with More .REALTOR Options

Website addresses that end in .REALTOR provide instant recognition as a...

Person. More>>
4 Ways to Update Your Digital Persona

Your digital presence is more important than ever, and now is...

Agent Apps/Gadgets Best Practices Broker Innovation
Silhouette of business people moving and joining pieces of jigsaw puzzle on a business and stock market  blue background, with charts, diagrams, world maps and data arranged on grid and tables. World maps showing continents and countries with economy data and growth diagrams. Light glowing from the center. Copy space on bottom.
PNC Offers Online Business Insights, Webinars and Tools for Agents

Looking for the latest real estate industry information, education and networking...

Woman holding tablet
Stay Connected to Your Business When You’re on the Go

As a busy real estate professional, you’re likely most productive when...

snapchat_real_estate_665x350
Why Snapchat Is Pure Gold for REALTORS®

There is a huge amount of attention being paid to Snapchat...

Business Insights Content Generation Marketing Trends
000027558128_Double
Webinar Recap: Build Your Brand with Next-Gen Social Media

If you’re working in the real estate industry, you already know...

000042086008_Double.jpg
Expanding Your Client Base through Social Media

Today’s buyer will search online at some point during the buying...

Facebook_Live_665x350
Facebook Live the Latest Trend to Infiltrate the Open House Scene

Drumming up interest in an open house may be about as...

Buying/Selling For Your Clients Home Improvement How-To Lifestyle
comback_kitchen
Comeback Kitchen: 3 Old-Is-New Trends

Kitchen design’s trending more behind the times than ahead of the...

468752934
5 Kitchen Island Styles to Fit Any Use

Regardless of the size of your kitchen remodel, adding an island to...

Wall_Panel_450x300
Luxury Wall Panels Take Home Décor to a Whole New Level

Looking to revamp your living space? Before you head out to...

manhattan
RISMedia’s CEO Exchange

RISMedia’s 2016 Real Estate CEO Exchange September 13 & 14, 2016...

Capital Building, Washington
RISMedia’s Power Broker Forum at the NAR REALTORS® Legislative Meetings & Trade Expo

RISMedia’s Power Broker Forum at the REALTORS® Legislative Meetings & Trade Expo...

PB-annual
RISMedia’s Power Broker Forum, Reception & Dinner – Annual

RISMedia Power Broker Events 2016 Orlando, Fla. Friday, November 4, 2016...