Search
Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Filter by Custom Post Type
{ "homeurl": "http://rismedia.com/", "resultstype": "vertical", "resultsposition": "hover", "itemscount": 4, "imagewidth": 70, "imageheight": 70, "resultitemheight": "auto", "showauthor": 0, "showdate": 0, "showdescription": 1, "charcount": 3, "noresultstext": "No results!", "didyoumeantext": "Did you mean:", "defaultImage": "http://rismedia.com/wp-content/plugins/ajax-search-pro/img/default.jpg", "highlight": 0, "highlightwholewords": 1, "openToBlank": 0, "scrollToResults": 0, "resultareaclickable": 1, "autocomplete": { "enabled": 1, "googleOnly": 1, "lang": "en", "mobile": 1 }, "triggerontype": 1, "triggeronclick": 1, "triggeronreturn": 1, "triggerOnFacetChange": 1, "trigger": { "delay": 300, "autocomplete_delay": 310 }, "overridewpdefault": 0, "override_method": "post", "redirectonclick": 0, "redirectClickTo": "results_page", "redirect_on_enter": 0, "redirectEnterTo": "results_page", "redirect_url": "?s={phrase}", "settingsimagepos": "left", "settingsVisible": 0, "hresulthidedesc": "0", "prescontainerheight": "400px", "pshowsubtitle": "0", "pshowdesc": "1", "closeOnDocClick": 1, "iifNoImage": "description", "iiRows": 2, "iiGutter": 5, "iitemsWidth": 200, "iitemsHeight": 200, "iishowOverlay": 1, "iiblurOverlay": 1, "iihideContent": 1, "loaderLocation": "auto", "analytics": 0, "analyticsString": "", "show_more": { "url": "?s={phrase}", "action": "ajax" }, "mobile": { "trigger_on_type": 1, "trigger_on_click": 1, "hide_keyboard": 0 }, "compact": { "enabled": 1, "width": "200px", "closeOnMagnifier": 1, "closeOnDocument": 0, "position": "fixed", "overlay": 0 }, "animations": { "pc": { "settings": { "anim" : "fadedrop", "dur" : 300 }, "results" : { "anim" : "fadedrop", "dur" : 300 }, "items" : "fadeInDown" }, "mob": { "settings": { "anim" : "fadedrop", "dur" : 300 }, "results" : { "anim" : "fadedrop", "dur" : 300 }, "items" : "voidanim" } }, "autop": { "state": "disabled", "phrase": "", "count": 10 } }
Select Page

RISMEDIA, August 3, 2010—Social media’s not just for kids anymore. As the medium evolves, savvy business people and consumers are relying on Facebook, Twitter, LinkedIn and others for commercial and financial applications that go far beyond just friending your neighbor.

Astute Realtors, along with home sellers and buyers, are increasingly using social media to market properties in a sometimes frustratingly slow market. The advantage offered by social media is outreach to a wide-reaching audience, targeted to your specific topic.

Importantly, social media, like any effective sales program, does require a strategy. Launch into indiscriminate outreach and you’ll rapidly alienate your audience. In this brave new world, it’s important to first study the lay of the land before choosing your path.

1. Select Your Tools
To lay a foundation for a social media campaign, identify which social media channels will be most effective for you. To market a home, you could consider:
-Launching a website
-Producing home-tour videos, uploaded to your site and to YouTube
-Updating your Facebook page to let friends know the house is for sale

2. Make the Home the Star
Creating a Facebook page to market an individual house or all your company’s listings is a strong way to showcase real estate. Post photos and information on Facebook, knowing that while many fans and friends are not currently in the market for a home, they’ll often forward the listing to friends who are. A listing that is passed from one Facebook page to another generates a great deal of exposure.

3. List the Home on Facebook Marketplace
If your Facebook friends are using Marketplace, it’s worth listing the property there. Marketplace serves as Facebook’s classified ads, which prompts your contacts that a listing has been posted.

4. Cast a Lure
Is there something unique and exciting about the home? Use that information as a lure to create buzz. For example, a recent Twitter campaign drummed up interest by focusing on the fact that the residence was near many celebrity haunts. A few sample Tweets:
“Madonna just bought a townhouse two blocks away.”
“Justin Timberlake’s Southern restaurant is right around the corner.”
“Carrie, Miranda, Charlotte and Samantha filmed ‘Sex and The City 2’ right down the street.”

Each tweet included a link to the Realtor’s listing so people could learn more right away.

5. What Makes it Special?
Appeal to whatever is happening in other areas. Do you live in sunny Miami? In early January when temperatures around the country are brutally cold, post Facebook and LinkedIn reminders that it is 70 degrees and sunny in Miami and provide a link to the listing. Is the home on a beautiful lot with grass and trees? Post information in large urban areas. Remember that old saying “the grass is always greener on the other side” and attract attention by showing people what they could have.

6. Remember “Strategy, Strategy, Strategy”
Facebook, Twitter and others can be tremendously valuable tools for selling a home. However, posting too often or repetitively can quickly turn into spam. Don’t post unless there’s something truly relevant to write about, like specific features, a large property, or other detail. Above all, tweeting and re-tweeting the same posts is almost guaranteed to thwart your own effort. Repeated posts incite people to remove you from their distribution lists, which is counterproductive to establishing relationships via social media.

Ultimately, social media, used shrewdly, is a boon in the arsenal of real estate selling and marketing techniques. Put them to work effectively and enjoy the fruits of your labors.

Dan Steward is President of Pillar To Post, North America’s largest home inspection services.

For more information, visit www.pillartopost.com.


Buying/Selling Consumer Luxury National Spotlights
509172408
Homeownership Still Desirable for Millennials

The majority of Americans still value homeownership, but millennials face major...

92359210
Low Supply Has Homes Selling Fast

Homes are selling an average of a week faster than they...

53_Million_One_665x350
‘53 Million and One’: Putting a Face on the Immigrant Experience in America

When the first group of Wells Fargo employees was invited to...

Agent Broker Coaching Lead Gen Teams
487575270
Don’t Miss Out: Recent Grads Bring Big Potential

Graduation season has come to an end and the celebrations have...

172222725
Standing Ahead of the Competition

What’s the recipe for real estate success? According to Ron Shuffield,...

486425970
Satisfied Clients Pave the Way to Future Success

Founded on the premise of offering agents the programs and sales...

Agent Best Practices Branding Broker Niche
La Habra, United States - July 12, 2016: Macro closeup image of pokemon go game app icon among other icons on an iphone smartphone device. Pokemon Go is a popular virtual reality game for mobile devices.
Pokémon GO for Real Estate – Must or Bust?

If you’re anything like me, your social media newsfeeds look a...

Man inputing data on laptop and holding mobile phone in another hand.
Boost Your Online Presence with More .REALTOR Options

Website addresses that end in .REALTOR provide instant recognition as a...

Person. More>>
4 Ways to Update Your Digital Persona

Your digital presence is more important than ever, and now is...

Agent Apps/Gadgets Best Practices Broker Innovation
Silhouette of business people moving and joining pieces of jigsaw puzzle on a business and stock market  blue background, with charts, diagrams, world maps and data arranged on grid and tables. World maps showing continents and countries with economy data and growth diagrams. Light glowing from the center. Copy space on bottom.
PNC Offers Online Business Insights, Webinars and Tools for Agents

Looking for the latest real estate industry information, education and networking...

Woman holding tablet
Stay Connected to Your Business When You’re on the Go

As a busy real estate professional, you’re likely most productive when...

snapchat_real_estate_665x350
Why Snapchat Is Pure Gold for REALTORS®

There is a huge amount of attention being paid to Snapchat...

Business Insights Content Generation Marketing Trends
000042086008_Double.jpg
Expanding Your Client Base through Social Media

Today’s buyer will search online at some point during the buying...

Facebook_Live_665x350
Facebook Live the Latest Trend to Infiltrate the Open House Scene

Drumming up interest in an open house may be about as...

Computer white keyboard with webinar
Beyond Likes: Move Past the Competition with a Next-Gen Social Media Strategy

Go where the competition isn’t! Move beyond Facebook with a stand-out...

Buying/Selling For Your Clients Home Improvement How-To Lifestyle
Wall_Panel_450x300
Luxury Wall Panels Take Home Décor to a Whole New Level

Looking to revamp your living space? Before you head out to...

482805813
8 Ways to Stop Worrying about Money

(TNS)—Are worries about money keeping you up at night? You’re not...

183874628
Aging in Place Calls for Strategic Planning

(TNS)—Downsizing is not an easy decision—but a smart one if you...

manhattan
RISMedia’s CEO Exchange

RISMedia’s 2016 Real Estate CEO Exchange September 13 & 14, 2016...

Capital Building, Washington
RISMedia’s Power Broker Forum at the NAR REALTORS® Legislative Meetings & Trade Expo

RISMedia’s Power Broker Forum at the REALTORS® Legislative Meetings & Trade Expo...

PB-annual
RISMedia’s Power Broker Forum, Reception & Dinner – Annual

RISMedia Power Broker Events 2016 Orlando, Fla. Friday, November 4, 2016...