RISMEDIA, September 22, 2010—Leveraging Your Links , a groundbreaking, new book by industry veteran and visionary, Allan Dalton, chief marketing officer for RISMedia and co-founder and president of The Top 5 in Real Estate Network®, is available now in pre-order and will be available for shipping in early October, RISMedia is proud to announce.
Leveraging Your Links, (How to do more business off- and online), is the most compelling and sophisticated, yet practical, treatment of social media for real estate professionals that the industry has seen, according to a multitude of praise by the industry’s top leaders. In this groundbreaking work, Dalton, who also is the former president of Move’s Real Estate Division and served as CEO of Realtor.com, draws upon his years of brokerage, marketing, and technological experience to offer unique insights and strategies on the timely and highly relevant topics of social media and social networking.
The broad spectrum of information Dalton offers is as diverse as the nature of social media and social networking itself, making Leveraging Your Links, a must-read for any business professional seeking to harness the transformational power of social media and build significant connections with today’s increasingly savvy consumers.
Here are just a few testimonials about Leveraging Your Links, from the real estate industry’s leading executives:
“I ordered 1,000 books because I want to help Intero agents to leverage their links instead of wasting their time and money on approaches that don’t work.”
— Gino Blefari, Founder, President & CEO, Intero Real Estate Services
“Allan is one of the most original thinkers I know. His groundbreaking work on the transformational subject of social media will transform the industry and all others who read it.”
— Mike Long, Former Chairman and CEO, WebMD
“Allan has written the definitive work on social networking for our industry. It is very well researched and provides the reader with practical, hands-on strategies and techniques to fully leverage their sphere of influence in today’s interactive online world. Without question, Leveraging Your Links is a must-read for every real estate professional.”
— Alex Perriello, President & CEO, Realogy Franchise Group (Coldwell Banker, Century 21, ERA, Better Homes & Gardens, Sotheby’s International Realty)
“The first thing I did was read the book. The second thing I did was order 2,000 copies for my entire company.”
— Rei L. Mesa, President & CEO, Prudential Florida Realty, Florida Real Estate Services
“Leveraging Your Links is as eclectic and purposefully unruly as the subject of social media itself. It’s chock full of concepts and practical examples that show how relevant content has an impact in the real world. Allan’s brilliant book is a must-read for all business people who want to connect with online consumers and networks.”
— Barbara Corcoran, Real Estate Industry Leader, TV Commentator and Celebrity, and Best-selling Author
“There’s no doubt that social media has the potential to be the most powerful marketing tool ever made available to real estate agents. Knowing the most effective ways to use this popular medium is critical. Allan’s keen insights provide proactive social media strategies to reach new clients and offer quality customer service.”
— Dave Liniger, Chairman and Co-Founder, RE/MAX, LLC
Also included in the book are the research findings from 3,362 respondents to RISMedia’s 2010 Dalton/Hundley Real Estate Social Media Census.