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RISMEDIA, October 4, 2010—Prudential Real Estate is continuing its pattern of success in the real estate industry with the announcement of its latest affiliation—San Ramon, California-based Pearson Properties, Inc. Led by Broker/Owner Gretchen Pearson, the addition of Pearson Properties and its more than 200 sales associates and staff was met with a positive response by the Prudential network, as well as the entire community.

“Gretchen is a proven leader and businessperson and is someone who is clearly viewed as a magnet in the real estate industry,” says Earl Lee, president, Prudential Real Estate and Relocation Services. Not only has her reception in the marketplace as a Prudential franchisee been extremely positive, but Pearson shares the same values and has the same drive and direction as Prudential.

As a leadership driven culture, Lee believes that when they have strong leaders as local entrepreneurs, everyone wins. “This is an exciting time for us and reiterates the point that we are a brand that is vested in the entrepreneurial model,” continues Lee.

“We have set very clear cornerstones on how we operate within the Prudential brand, and our newest affiliation proves our pattern of continued success in the market with local real estate entrepreneurs,” he adds.

Having worked with Prudential on two previous occasions within her business career, Pearson understands the company culture found within the Prudential brand. “The people and the power of the brand are incredible and affiliating with Prudential provides me with the partnership I need to grow my company,” says Pearson. “Not only has the Prudential brand been translated as a trusted brand throughout the business, but it has instilled confidence within consumers as they know who they are dealing with,” she continues.

“Our future success is tied to our local real estate entrepreneurs,” says Lee. The positive reception the news has generated from the marketplace already is a positive indicator of the success to come.

“Like anything else, change happens in the real estate business and we are going into this with an open mind and looking forward to supporting our existing affiliate base and continuing to grow our company in the future,” concludes Lee.

For more information, visit www.prudential.com.

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