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RISMEDIA, December 6, 2010—Redesigning and/or rejuvenating your website can be a daunting task. Just recently my team and I sat in our conference room for hours clicking through every possible inch of our existing website and mapping out what those clicks would lead to on the new site. While we were excited about the direction we were going and the new feature set and content we would be offering, there is no question that this is a serious project that will take a lot of resources.

Our goal is to make sure an interested consumer could get as much information from our website about who we are and what we do as they could from talking to the founder of the company. The old adage holds true; content is king. I would imagine that most businesspeople and companies go through this process when rejuvenating their website and because of that think it’s not good time to undertake the task of creating their Mobile Site simultaneously.

Well I have good news—rejuvenating your website is a perfect time to take on the task of going mobile and it’s not nearly as daunting as you think. The reason is that on mobile, content is not king—you

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