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RISMEDIA, December 22, 2010—It’s that time of year again. With the dropping of the disco ball on New Year’s Eve come predictions for the New Year. Melanie Attia, e-mail marketing expert and product manager for Campaigner, a leading e-mail marketing service provider, believes businesses and consumers will be interested in watching the following trends in 2011.

1. Social media and e-mail. Integrating your social media and e-mail marketing efforts will continue to grow in importance. It’s been reported that e-mail campaigns that include social media lift success rates by 20%. Quite simply, 2011 will be the year social media extends the reach of our e-mail messages to networks of influencers who ‘share’ your content, endorsing you to their network of friends, compelling them to subscribe to your list, and opening up new sales channels in this modern version of a word-of-mouth campaign. It’s up to you to ‘be everywhere,’ on every social network, which leads us to number two on our list.

2. Corporate social identity control. Start by searching for your company name or organization online. What do you find? Make sure you secure a Facebook fan page for your business. After all, they’re free and all the cool kids are doing it. While you’re at it, head on over to LinkedIn, another great place to aggregate your contacts and get endorsements from those you’ve done business with.

3. QR codes. The younger and more talented sibling of the lowly bar code, the QR code rose to prominence in 2010, popping up in supermarkets, magazines, and even on signage such as bus stops. Read through the lens of a smartphone camera, QR codes lead those who can’t help but scan them to Web pages, giving you another way to help you grow your subscriber list, or to give your recipients a way to redeem a discount, be it online or in store.

For more information, visit www.campaigner.com.


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