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Simple Tips to Make the Most of Social Networking in the New Year

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By Tim Denbo

RISMEDIA, January 5, 2011—For the first time ever, U.S. Web surfers visited the Facebook social networking site more often than any other site in 2010, beating out Google, now in the number two spot, according to a report from Hitwise, an Internet analytics firm.

As a real estate virtual tour provider, we spend a lot of time on social networking activities both for the company and to promote our clients. But what is social networking and how can it help sell real estate, you ask?

Using Wikipedia, “the online encyclopedia,” “Social Networking” is described as: A social network service is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities. A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services…”

It goes on to talk about the types of social networking, networking groups, communities, etc. For a more detailed definition, go to: www.Wikipedia.com.

So how can social networking help you sell more homes?
Real estate is a contact sport. You want to be networking with people, both those you already know (your sphere of influence), and those you have yet to meet. Social networks such as Facebook, Twitter, LinkedIn, ActiveRain and RealTown are the new online elbow-rubbing (virtual), story-telling, cocktail parties of the new social world.

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