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When Creating a Mobile Website, Experience Is King

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Life in Mobile by Seth Kaplan

RISMEDIA, January 6, 2011—Redesigning and/or rejuvenating your website can be a daunting task. Just recently, my team and I sat in our conference room for hours looking through every possible inch of our existing website and mapping out what that would lead to on the new site. While we are excited about the direction in which we are going, and the new feature set and content we will be offering, there is no question that this serious project will take a lot of resources.

Our goal is to make sure that an interested consumer can get as much information from our website about who we are and what we do as they could from talking to the founder of the company. The old adage holds true: content is king. I would imagine that most businesspeople and companies go through this process when rejuvenating their website and, because of that, they believe it’s not a good time to simultaneously undertake the task of creating their mobile site.

Well, I have good news—rejuvenating your website actually is the perfect time to take on the task of also going mobile…and it’s not nearly as daunting. The reason is that on mobile, content is not king; you

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