By Josh Schoenly
RISMEDIA, January 11, 2011—Did you know that over half the U.S. and Canadian populations are on Facebook? Did you further know that Facebook has passed Google as the #1 most visited website? (there’s still some debate on this one, but either way it’s really close).
Despite these facts, most real estate professionals have no idea how to actually turn Facebook into a lead generation machine for their business. And the vast majority of those that do figure it out, end up wasting huge blocks of time each and every day.
So let me lay out a simple plan for generating leads on Facebook with effectiveness and efficiency.
Step 1: If you haven’t already done so, create a business page for your real estate business. We recommend that you use a strong keyword based title for your business page. (Example: Harrisburg PA Free Home Search vs. Bob’s Real Estate Brokerage).
Step 2: Be sure to optimize your business page by following the steps that Facebook outlines for you, including uploading an image, providing company information etc.
Step 3: You’ll want to set up a welcome tab that each new visitor will see when they land on your page. Facebook has code they call FBML which is pretty simple to use. If this intimidates you, we’ll show you a short cut at the end of this article.
Step 4: You need to add some content to your page. The content will in most cases go to your wall. To get started posting content to your page, post videos that you’ve done, or blog posts that you’ve written, links to listings etc. Then ideally to put it on partial autopilot you’ll want to set up a feed that posts new content to your wall on a regular basis. What we recommend is using a Realbird feed to post new local property listings—but there are lots of different options.
Step 5: This is probably the most important step—getting people to come and “like” your page. There are three main ways to do this. First, you can and should suggest your page to all your Facebook friends. Second, you can actually import your database of leads, past clients, etc. and they’ll be invited to check out and “like” your page. Third, you can use Facebook ads to drive demographically and geographically targeted visitors to your page.
Step 6: Every day, or at least every few days, send a personal Facebook message to new “fans” of your page. You can easily do this in just minutes a day or you can have your assistant do it as part of their daily routine as well.
So that’s it, a pretty simple process really. Now if you’d like a short cut, we’ve developed a complete Facebook Real Estate System and you can check it out at http://facebookrealestatesystem.com.
For more information, visit www.ReTechulous.com.
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