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Trulia Connects Real Estate Professional Profiles to Facebook, Reaching 500 Million New Prospects

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RISMEDIA, January 12, 2011—Trulia.com, a leading site for real estate professionals, home buyers and sellers, announced the ability for real estate professionals to link their Trulia profiles to their social network through Facebook Connect. This new feature allows agents and brokers to expand their footprint and drive more inquiries by connecting to Facebook’s network of more than 500 million users. Current Trulia members can already share listings and open house times on Facebook, but all other professionals will have the ability to log into their Trulia accounts using their Facebook credentials beginning Friday, January 14.

Trulia pioneered socializing the real estate industry when it launched its Trulia Voices community in August 2007. The Trulia Voices community has helped agents establish a social presence, grow their digital resume and connect with millions of consumers. Full account integration through Facebook Connect is the next step in Trulia’s plan to help real estate professionals expand their social footprint to drive more value to their business.

“Trulia is committed to providing real estate professionals with social networking tools that drive meaningful connections from both Trulia and their Facebook networks. Our members are looking for new ways to increase their reach and we plan to take advantage of the potential of social networks to deliver on their need,” said Sami Inkinen, COO and co-founder of Trulia. “Savvy agents and brokers understand the importance of reaching more consumers through social networks like Facebook, and Trulia plans to make it easier for them to connect with the social consumer.”

By creating a combined sphere of influence between Trulia and Facebook, Trulia now provides professionals with one-click-access to increase exposure to their business and uncover new leads from buyers and sellers on Facebook. In addition to the ability to log in to Trulia through a Facebook account, real estate professionals can easily share listings and open house times with their social network and beyond.

For more information, visit www.trulia.com.

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