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Weekly Video Tip: Optimizing Your SEO

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By Stephen Schweickart

RISMEDIA, February 1, 2011—Search engine optimization. If your immediate thought is “too expensive,” you’re watching the right video. Sure, SEO can cost anywhere from $200 to $10,000 a month, but there are simple ways that you can reach that first or second page Google ranking without spending a single cent.

First, be sure that your website has been submitted to multiple search engines. Enhancing your SEO begins with optimizing your position in an assortment of search engines. The incoming links you submit to websites like Google or Bing allow the Web-spiders to find your site easily.

Which brings me to my second point. The robots that crawl through your site for the search engines cannot transmit a positive report when they must abandon your site prematurely. That’s why it is crucial that your website be organized and clear. Free your site of dead links and be sure your html is up to par.

Another Internet spider hotspot lies within your title tags. In HTML code, the title tag specifies the title of your Web page. Because they are so easy to update, this is a great way to reach your SEO goals affordably.

The most important and ongoing step to attaining top Google rankings is to create and update regularly. If your site and blog are fresh, the spiders continuously return to your site. The more current the information, the more traffic your site is bound to get. Speaking of traffic, social media is an unfailing and unlimited source of leads.

Facebook, Twitter and LinkedIn are just a few of the top social media marketing sites that are becoming more popular than your average search engines. Updating posts regularly and posting reputable backlinks leading to your business website is the best way to increase Web traffic and get your company noticed in the cyber world. Get the most out of your affordable SEO plan and build your reputation with these simple tips and tricks—brought to you by VScreen.

Stephen Schweickart is the co-founder of VScreen. For more information on this topic, visit VScreen’s blogsite at http://www.vscreen.com/blog/.

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